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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Waves Audio and Plug-in Alliance Now Run Through Waves WPAPI
THE NAMM SHOW, ANAHEIM, CA, January 23, 2014 — Waves Audio (booth 6824), the industry-leading developer of professional audio digital signal processing technologies, announces that third-party plugins from Plugin Alliance now run with Waves SoundGrid® through Waves Public API (WPAPI). Thus Waves continues to widen the range of plugins for use in studio and live settings with SoundGrid on all consoles.
Mick Olesh, Waves Executive VP, notes, “Waves strongly supports the goal of providing practical means to identify equipment conformity and interoperability. We are dedicated in enabling our customers the freedom to use their plugin products anywhere and everywhere. This cooperation with Plug-in Alliance is the first of more to come.”
Dirk Ulrich, CEO, Plugin Alliance LLC, says, "We are very excited to present the results of our new cooperation with Waves. Brainworx Germany is the development team behind the Plugin Alliance, and bringing Brainworx titles like the bx_digita V2, SPL Transient Designer, Maag EQ4 and many more to Waves studio and live systems is an amazing step forward for us. We look forward to hearing our plugins in the studio and on stage with Waves!"
Visit www.waves.com for more information.
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About Brainworx:
Brainworx Germany has developed a reputation for both sonically advanced plugin tools and a self-developed multi-platform framework second to none. Brainworx highlights include the M/S standard EQ bx_digital and world-class guitar amp simulation. As the development team behind the Plugin Alliance, Brainworx works with international partners like SPL, Shadow Hills, Millenia, Engl, Maag Audio, elysia, Dangerous Music, and many more. In 2014 Brainworx will open an office in the USA and start "Brainworx USA", to support business development.About Waves Ltd.:
Since its start in the early '90s with the introduction of the Q10 equalizer plugin, Waves, the world’s leading developer of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, has gone on to develop a comprehensive line of over 130 audio plugins, including industry standards like the L1 and L2 Ultramaximizers, popular vintage console models, and innovative mixing tools like Vocal Rider and the Artist Signature Series. For its accomplishments, Waves received a Technical GRAMMY® Award in 2011, and the Q10 was selected as an inductee into the TECnology Hall of Fame. Waves technologies are now used to improve sound quality in virtually every sector of the audio market, from recording, mixing, mastering and post-production to broadcast, live sound, and consumer electronics. Waves has over 20 years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge of human auditory perception to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and top-selling video games worldwide. Waves offers computer software as well as hardware-plus-software solutions for the professional and broadcast markets. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, ASUS, JVC, and many others.
All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.comCorporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.comWaves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com
Waves Audio is exhibiting at booth 6824 at the 2014 NAMM Show in Anaheim, CA.
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