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Chris Lord-Alge addresses a capacity crowd at Sterling Audio in New York City on July 17, 2010, as part of Waves Masters on Tour.
Chris Lord-Alge addresses a capacity crowd at Sterling Audio in New York City on July 17, 2010, as part of Waves Masters on Tour. Waves North American Accounts Manager and Products Specialist Scott Simon is shown at the computer, assisting Lord-Alge in his lectures.
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WAVES MASTERS ON TOUR HOSTS CHRIS LORD-ALGE EVENTS AT STERLING SOUND AND SWEETWATER MUSIC
— GRAMMY® winner discusses Waves Chris Lord-Alge Artist Signature Collection —
KNOXVILLE, TN, July 22, 2010 — The Waves Masters on Tour event series held special sessions featuring legendary mixer Chris Lord-Alge on the evenings of Saturday, July 17, 2010, at Sterling Audio in New York City’s Chelsea Market, and Monday, July 19, 2010, at Sweetwater Music in Fort Wayne, Indiana. For over 20 years, the GRAMMY® winner has been the mixer of choice for rock and roll royalty, with credits including Green Day, U2, Nickelback, Foo Fighters, Bon Jovi, Pink, Alanis Morissette, Dave Matthews Band, All American Rejects and countless others. At these Waves events, Lord-Alge discussed and demonstrated his latest collaboration with Waves, the Chris Lord-Alge Artist Signature Collection. A rare opportunity to hear from the man whose name is synonymous with hard-hitting, radio-ready rock, the events gave attendees a sneak peek under the hood of these powerful application-specific audio plugins, and the chance to learn more about Lord-Alge’s unique approach to mixing.
The sessions featured a wide range of attendees, from college students and music business professionals to hobbyists and rock aficionados, all paying close attention as Lord-Alge deconstructed his mixing methods and demonstrated live how he uses his Artist Signature Collection plugins.
Scott Simon, Waves North American Accounts Manager and Products Specialist, stated, “These events were each a smash success. The turnout was great, with capacity crowds listening attentively and asking great questions. At both sessions, attendees were thrilled to see this master at work and experience the new Waves new tools in action.”
About the Chris Lord-Alge Artist Signature Collection
For more information, please visit www.waves.com.
Created from CLA’s custom processing chains, the Waves Chris Lord-Alge Artist Signature Collection gives users an all-access pass to Lord-Alge’s hard-hitting, radio ready sound. Included are six application-specific plugins with dedicated tools for bass (CLA Bass), drums (CLA Drums), effects (CLA Effects), vocals (CLA Vocals) guitars (CLA Guitars), and acoustic instruments (CLA Unplugged).
Photo File 1: Waves_CLA_Event_Photo1.JPG
Photo Caption 1: Chris Lord-Alge addresses a capacity crowd at Sterling Audio in New York City on July 17, 2010, as part of Waves Masters on Tour.
Photo File 2: Waves_CLA_Event_Photo2.JPG
Photo Caption 2: Chris Lord-Alge addresses a capacity crowd at Sterling Audio in New York City on July 17, 2010, as part of Waves Masters on Tour. Waves North American Accounts Manager and Products Specialist Scott Simon is shown at the computer, assisting Lord-Alge in his lectures.
About Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets. Waves has over 15 years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and popular video games worldwide. Waves offers computer software solutions as well as hardware plus software solutions for the professional and broadcast markets. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Sony, Sanyo, JVC, Toshiba, and many others. For more information, visit the Waves web site at http://www.waves.com.
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