**TIP SHEET FOR JANUARY 19-22, 2017**

Ernie Ball Revolutionizes Guitar Strings with Paradigm®

Premier string manufacturer displays new offerings at the NAMM Show in Anaheim

Game-changing strings are virtually unbreakable and come with a fully-backed 90-day guarantee

WHO: Ernie Ball, the world’s premier manufacturer of guitar strings

WHAT: Company is showcasing its revolutionary new Paradigm guitar strings at NAMM, booth 5440. Paradigm represents the most advanced string technology ever created – and the first-ever to come with a fully-backed guarantee: if Paradigm strings break or rust within 90 days of purchase, Ernie Ball will replace them free of charge. Retailing for $14.99, Paradigm strings feature superior break-resistance and unparalleled durability while delivering the iconic Slinky tone. The strings feature a combination of Ernie Ball’s proprietary Everlast nanotreatment coupled with a breakthrough plasma process that further enhances the corrosion resistance like never before. They come in a variety of Ernie Ball’s most popular gauges for both electric and acoustic.

Over the course of the past few months, Ernie Ball has been offering guitarists the opportunity—and challenge—to beta-test Paradigm. Among those who tried—and failed—to break the strings are Kenny Wayne Shepherd and Dream Theater’s John Petrucci. Check out the Paradigm videos here:

John Petrucci: https://www.youtube.com/watch?v=sYRxU-Ni-vY
Kenny Wayne Shepherd: https://www.youtube.com/watch?v=oI6VGkSVpbA

Come to booth 5440 and experience these remarkable strings for yourself.
WHEN: January 19 – 22, 2017

WHERE: THE NAMM SHOW, ANAHEIM, CA.; Ernie Ball booth #5440

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