Photo File
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The White Buffalo, aka Jake Smith.



Ernie Ball Presents: Capturing The White Buffalo, the
Recording of an American Songwriter

Ten-part documentary series gives music fans an intimate look into the songwriting
and recording process of The White Buffalo

First episode airs Friday, June 19, 2015, and the new White Buffalo album,
Love and the Death of Damnation, will be released on August 21, 2015

(Los Angeles, CA, June 15, 2015): Ernie Ball, one of the world's leading manufacturers of guitar strings and musical instrument accessories, today announced a new original docuseries featuring acclaimed American singer-songwriter and Ernie Ball acoustic string endorsee The White Buffalo. Titled Capturing The White Buffalo: The Recording of an American Songwriter, the ten-part documentary series follows Jake Smith (aka The White Buffalo) on his journey to write and record his forthcoming album Love and the Death of Damnation. The series will debut a new episode each Friday starting June 19 on ernieball.com/whitebuffalo.

Watch the trailer here: https://youtu.be/L07fP9O4RBw

Taking viewers beyond the recording process, the series will touch on the origin of lyrics, melodies and chord structures, the vulnerability of debuting unfinished songs at live shows, and the intimate recording sessions where Jake’s words, guitar and voice come together to be captured and shared with the world.

In depth, personal interviews and exclusive access to Smith’s daily life go beyond the music-making process to give viewers an unfiltered look at the life of a working musician. The series shows Smith struggling to balance the responsibilities of the road with the commitment to nurturing his family at home and finding downtime to re-energize. These moments reveal not only the creative process and musical ingenuity of The White Buffalo, but also what it’s like to be Jake Smith, a talented, innovative and singularly unique American singer-songwriter. 

“Ernie Ball and their cameras have been here from the beginning to witness the spark of lyrical ideas transform into songs and then go on to become recorded works,” says Jake Smith. “We’re giving fans a look into the layered recording process and what personally drives me and inspires my music.”

“At Ernie Ball we feel a responsibility to document artist journeys, because musicians are the lifeblood of our business, and without them, nothing would remain to inspire the next generation of musicians,” says Dustin Hinz, executive vice president of marketing and brand at Ernie Ball. “The Ernie Ball family is a collective of artists the likes of Eric Clapton, Jimmy Page, Paul McCartney, Metallica, Muse and The White Buffalo. These artists are as important to our legacy as the products we make, and we couldn’t be more thrilled to tell Jake’s story.”

Photo file: WhiteBuffalo.JPG
Photo caption: The White Buffalo, aka Jake Smith.

About The White Buffalo
Hailing from the West Coast, The White Buffalo, a.k.a. Jake Smith, is far more suited to the Great Plains of the Midwest than the urban terrain of his current haunt of Los Angeles. Heralded as one of NPR’s Artists to Watch in 2012, The White Buffalo has released four critically-acclaimed albums, including 2013’s Shadows, Greys and Evil Ways, (debuted at #1 on the iTunes Singer-Songwriter chart, #6 on the Billboard New Artist chart, #10 on the Billboard Folk chart and #169 on the Billboard Top 200 chart). “His voice is Eddie Vedder with more Jameson; his attitude is Johnny Cash with more empathy.” – Billboard Magazine. American Songwriter called the album, “Powerful both musically and lyrically, [Shadows, Greys and Evil Ways] is one of those rare concept albums where the songs not only create a compelling story but they also totally succeed as individual tunes.” With songs featured on the surf film Shelter,HBO’s Californication and a star-making turn with FX’s hit show Sons of Anarchy, The White Buffalo is preparing for an even wider audience with the upcoming release of his fifth album produced by Bruce Witkin and Ryan Dorn, titled “LOVE AND THE DEATH OF DAMNATION,” due out on Unison Music Label on August 21, 2015.

About Ernie Ball
Ernie Ball was the first to offer rock strings with the creation of Slinkys®, the iconic light gauge electric guitar strings that are widely revered by hundreds of guitar greats, including Jimi Hendrix, Eric Clapton, Keith Richards, Jimmy Page, The Edge and John Mayer. Ernie Ball further revolutionized the market by offering guitarists Custom-Gauge single strings. With its founder’s dedication to preserving the musician’s playing experience and delivering superior sound quality through the development of new products, the family-run company has been on a continued pursuit of innovation. Throughout the last decade, Ernie Ball has built on this foundation to develop strings that are uniquely superior and different, and as a result created Cobalt and M-Steel Strings. http://www.ernieball.com/

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Robert Clyne | Clyne Media, Inc. | Robert@clynemedia.com | 615-662-1616
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