NAB Show, Las Vegas, NV, April 9, 2018 –Focusrite (booth C1147) recently launched its new Focusrite Pro division, formed to serve the specific needs of broadcast audio professionals. Focusrite Pro is dedicated to removing creative and technical barriers by improving the workflows of audio professionals with scalable audio solutions that meet both their current and future requirements.
The Focusrite Pro division currently oversees three product ranges:
- Red multi-format audio interfaces;
- RedNet modular audio-over-IP solutions; and
- ISA microphone preamplifiers and analog signal processors.
The creation of Focusrite Pro as a brand builds on Focusrite’s long-standing tradition of best-in-breed solutions for audio production. Focusrite currently maintains four brands: Focusrite, Focusrite Pro, Novation and Ampify.
The Focusrite Pro division is led by Richard Nevens, VP Global Sales. Nevens remarks, “Focusrite Pro seeks to engage with professional audio clients, both pre- and post-sale, as they transition their workflows and facilities to an audio-over-IP infrastructure. Dante™ technology provides capabilities and a level of flexibility not previously available, and Focusrite is the leading provider of this technology throughout this significant industry transition.”
Nevens continues, “Focusrite Pro is the client-facing team, supporting them as a trusted advisor, providing both technical guidance and recommended sales solutions that are tailored to their workflows. This includes arranging demos, providing system integration recommendations, offering comparative proof points through the sales engagement process, and further assistance to ensure the client's needs are met."
Tim Carroll, CEO, Focusrite Audio Engineering, said, "The sole focus of Focusrite Pro is to enable audio professionals with best-in-class audio solutions for modern-day workflows. Audio professionals now have a dedicated team of professional audio product designers and sales and support staff. This new team will help them build and deploy solutions that address the needs of modern-day audio production in broadcast, post-production, music production, live and installed sound.”
Photo file: FocusritePro_Logo.JPG
Photo caption: Focusrite Pro logo
For further information, head to http://pro.focusrite.com or contact:
USA: Dan Hughley +1 (310) 322 5500 // firstname.lastname@example.org
Robert Clyne +1 (615) 662-1616 // email@example.com
About Focusrite Pro
Focusrite Audio Engineering has pioneered professional audio recording technology spanning almost three decades. Focusrite Pro, the company’s Professional and Commercial division, meets the demands of recording, post-production, live sound and broadcast professionals. It consists of RedNet, a fully modular audio-over-IP solution, and the Red range, Focusrite’s flagship multi-format interfaces, along with the heritage ISA range of microphone preamplifiers and analogue signal processors. Focusrite Pro products have been developed to meet the needs of the most demanding applications through a relentless focus on ease of use, quality and reliability. Focusrite is based in High Wycombe, Buckinghamshire, with offices in Los Angeles and Hong Kong.