FOR IMMEDIATE RELEASE
Hal Leonard Announces The Pensado Papers
The behind the scenes story of Dave Pensado’s and Herb Trawick’s incredible and inspirational journey
Montclair, NJ (September 4, 2014) - Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, announces the release of The Pensado Papers, written by Dave Pensado, first-call mixing engineer (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson, and more) and his manager Herb Trawick.
The Pensado Papers is first and foremost about work ethic, passion, and commitment. The authors instill the strong conviction that going beyond expectations will guarantee success on all levels. “To this day, if someone hires me to do something it is rare that I don’t do way more than what I’m paid to do,” writes Pensado.The Pensado Papers reveals insights into the engineering regime of a recording genius, a creative philosophy that results in achievement and success. Starting from the very beginnings of Dave and Herb’s friendship, the book leads to their top-rated YouTube show, Pensado's Place, where they discuss important music and audio recording topics with pro audio experts. “Audio is the foundation of Pensado’s Place. But the show is really about creativity,” says Pensado when he talks about the show in the book.
The book is written in a warm conversational tone between two friends, with occasional friendly banter making it even more fun to read. Maureen Droney – editor and long-time friend to Pensado and Trawick – has skillfully captured the likeability, wisdom, and charm that millions of viewers have grown to love about this incredible duo.
Trawick stated, “Both Dave and I are very excited about the launch of our new book with publisher Hal Leonard at the upcoming AES convention. We are thrilled to have such a great partner in Hal Leonard, who has given us the opportunity to share our unique experience.”
Dave Pensado and Herb Trawick will introduce their book at the 137th AES Convention at Los Angeles:
Friday, October 10 at 2 pm
AES Platinum Event with Herb and DaveSaturday, October 11 at 11 am.
Book signing at the Hal Leonard booth #1141Praise for The Pensado Papers
"The Pensado Papers is a must-read for anyone who's ever craved the behind-the-scenes, double-barreled, all-access pass into the music business that only Dave Pensado and Herb Trawick could provide: fiery, insightful, incisive, inspiring, and most importantly, one hell of a good read.” —Nick Messitte, Contributor, Forbes.comAbout the Authors
Dave Pensado is a GRAMMY® Award-winning mixing engineer who cut his teeth in Atlanta doing live and studio sound engineering during the 1970s and 1980s. In 1990, he moved to Los Angeles and now mixes between 200 and 250 songs per year. In September 2011, he and Herb Trawick started a weekly show called Pensado’s Place. The show is about engineering techniques and features interviews with guest mixers, producers, and artists, and has enjoyed tremendous success due to the valuable information provided by and their guests. Dave and Herb both live in Los Angeles.
The Pensado Papers – Available October 9, 2014 – PLEASE CONTACT Martina@musicmarcom.com for pre-release review copies!
The Pensado Papers
$29.99 (US)
Inventory #HL 00120020
ISBN: 9781480345690
Width: 7.0", length: 10.0", 320 pages
For more information, please visit HalLeonardBooks.comHAL LEONARD CONTACT:
Music Marcom
610-577-4982
news@musicmarcom.com
www.musicmarcom.com
Please contact Martina McConnon
for review copies, excerpts and interview opportunities.PENSADO CONTACTS:
Pensado’s Place Contact:
Shevy Shovlin / Pensado’s Place / Chief Marketing Partner, Advertising and Promotions / 313-590-0886 / info@pensadoawards.comPR Contacts:
Robert Clyne / Clyne Media / 615-662-1616 / Robert@clynemedia.com / www.clynemedia.com/
Lisa Roy / Rock & Roy / 310-463-1563 / lisaroyaudio@mac.com
All Rights Reserved.