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Pensado Papers Front Cover



The Pensado Papers, a New Book from Hal Leonard, to Be Launched
at the 137th AES Convention In Los Angeles

Hosts of the popular digital series Pensado’s Place, which spotlights today’s emerging brand of music professional and “recognizes the faces behind the sound,” are the authors and subjects of this new book

The Pensado Papers is the behind-the-scenes story of Dave Pensado’s and Herb Trawick’s incredible and inspirational journey in the music business and how they have worked to raise awareness and give recognition to everyone working behind the glass

LOS ANGELES, CA, September 11, 2014 — The 137th Audio Engineering Society Convention (October 9-12, 2014, at the Los Angeles Convention Center in downtown Los Angeles), will see the launch of a new book from publisher Hal Leonard: The Pensado Papers, written jointly by Dave Pensado, legendary and revered GRAMMY®-winning mix engineer, teacher and Co-host of the hit weekly web series Pensado’s Place; and Herb Trawick, Co-host/Executive Producer and Creator of Pensado’s Place and The Pensado Awards.

The Pensado Papers is first and foremost about work ethic, passion and commitment. Dave and Herb communicate the strong conviction that going beyond expectations will guarantee success on all levels. “To this day, if someone hires me to do something, it is rare that I don’t do way more than what I’m paid to do, but that is the only way I know how to work,” stated Dave Pensado.

The Pensado Papers reveals insights into the engineering regimen of a recording genius, a creative philosophy that results in achievement and success. Starting from the very beginnings of Dave and Herb’s friendship, the book leads to their top-rated hour-long weekly YouTube show Pensado's Place, where they discuss important music and audio recording topics with top music industry engineers, producers, mixers, artists and record executives, as well as create in-depth tutorials in production, engineering and mixing.

“When the idea for Pensado’s Place hit me, it seemed obvious there was a deep pool of insanely brilliant talent who affect the world and whose stories needed to be told," says Herb Trawick. Pensado adds, “Audio is the foundation of Pensado’s Place. But the show is really about creativity.”

The Pensado Papers is written in a way that reflects the close bond that Herb and Dave share, along with candor, insight and “Pensadian” banter, making it all the more fun to read. Maureen Droney – editor and long-time friend to Pensado and Trawick – has skillfully captured the likeability, wisdom and charm that millions of viewers have grown to love about this incredible duo.

Dave Pensado and Herb Trawick will introduce their book at the 137th AES Convention in Los Angeles:

Friday, October 10, at 2 pm
AES Platinum Event with Herb and Dave

Saturday, October 11, at 11 am
Book signing at the Hal Leonard booth #1141

Praise for The Pensado Papers
The Pensado Papers is a must-read for anyone who's ever craved the behind-the-scenes, double-barreled, all-access pass into the music business that only Dave Pensado and Herb Trawick could provide: fiery, insightful, incisive, inspiring, and most importantly, one hell of a good read.” —Nick Messitte, Contributor, Forbes.com

About the Authors
Dave Pensado is a GRAMMY-winning mix engineer, teacher and Co-host of Pensado’s Place, who cut his teeth in Atlanta, Georgia, doing live and studio engineering. In the 90's, a chance meeting with his now-partner, Herb Trawick, resulted in a career that includes smash hits for Michael Jackson, Kelly Clarkson, Beyoncé, Sting, Jill Scott, Justin Timberlake and many more. Dave continues to mix every day, as it is his passion.

Herb Trawick has been a label president and successful manager, signing artists like Robin Thicke and Tyrese and serving as a brand and talent consultant for many. Known as a visionary and strategy expert, his first client was Dave Pensado. The friendship has endured for years. When Trawick conceptualized the show idea, he knew Dave was only person to try it with. The results have been amazing: Pensados Place is now in over 180 countries and has become THE go-to show for producers, engineers, songwriters and anyone in any audio field.

Maureen Droney is an accomplished writer and recording engineer, and currently serves as Managing Director of The Producers and Engineers Wing of The Recording Academy. A friend of both Dave and Herb, Maureen was coincidentally the first person to hear the pitch of the Pensado’s Place show. Who knew that years later she would be drafted to co-write with the pair? Her ear, pen and sensibility deftly capture the duo as they truly are.

The Pensado Papers – Available October 9, 2014!

The Pensado Papers
$29.99 (US)
Inventory #HL 00120020
ISBN: 9781480345690
Width: 7.0", length: 10.0", 320 pages

For more information, please visit HalLeonardBooks.com and www.pensadosplace.tv.

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Pensado’s Place Contact:
Shevy Shovlin / Pensado’s Place / Chief Marketing Partner, Advertising and Promotions / 313-590-0886 / info@pensadoawards.com

PR Contacts:
Robert Clyne / Clyne Media / 615-662-1616 / Robert@clynemedia.com / www.clynemedia.com/
Lisa Roy / Rock & Roy / 310-463-1563 / lisaroyaudio@mac.com










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