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NEWS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
FOR IMMEDIATE RELEASE
Audio-Technica launches limited-edition ATH-M50xLAB and ATH-M50xBT2LAB headphones following fan design contest
Stow, OH, September 3, 2024 — Audio-Technica, a leading innovator in transducer technology for over 60 years, announces the winning limited edition color design of the wildly popular fan-favorite ATH-M50x and ATH-M50xBT2 headphones. The winning design was chosen by fans.
After more than a decade of limited-edition color models of the ATH-M50x, Audio-Technica let fans custom design the 2024 color. The designs were created through the special interactive “LAB M50x” experience website, where fans could select from different colors in either matte or metallic for select headphone parts. Audio-Technica received over 15,000 submissions, all of which were then shared on social where fans could vote for their favorite design. Our expert panelists, including the product manager of the ATH-M50x, selected three finalists from those submissions, and then the winning “LAB M50x” design was selected with 3,127 votes from fans on social media.
The winning fan-voted design, a stunning mix of blue, orange, and gray, was designed by Brazilian DJ Sergio Gamarra. Speaking about his chosen color selections, Sergio said, “First, blue represents confidence, reflecting the quality and reliability of the M50x headset. Orange evokes energy and creativity, highlighting the excitement of the music in us. Finally, gray adds a sense of sophistication and elegance, balancing the color palette and adding a touch of modernity.”
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The ATH-M50xLAB and ATH-M50xBT2LAB are limited edition and will be available only while supplies last.
Photo file 1: ATH-M50x_LAB_01.JPG
Photo caption 1: The new limited-edition Audio-Technica ATH-M50xLAB professional monitor headphones (photo 1)Photo file 2: ATH-M50x_LAB_02.JPG
Photo caption 2: The new limited-edition Audio-Technica ATH-M50xLAB professional monitor headphones (photo 2)Photo file 3: ATH-M50xBT2_LAB_01.JPG
Photo caption 3: The new limited-edition wireless Audio-Technica ATH-M50xBT2LAB professional monitor headphones (photo 1)Photo file 4: ATH-M50xBT2_LAB_02.JPG
Photo caption 4: The new limited-edition wireless Audio-Technica ATH-M50xBT2LAB professional monitor headphones (photo 2)Audio-Technica was founded in 1962 with the mission of producing high-quality audio for everyone. As we have grown to design critically acclaimed headphones, turntables and microphones, we have retained the belief that great audio should not be enjoyed only by the select few, but accessible to all. Building upon our analog heritage, we work to expand the limits of audio technology, pursuing an ever-changing purity of sound that creates connections and enriches lives.
—For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
All Rights Reserved.