NEWS
RELEASE
Contact: Clyne
Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE
RELEASE
GRAMMY®
AWARDS SHOW RELIES ON AUDIO-TECHNICA MICROPHONES FOR 13TH STRAIGHT
YEAR
— Audio-Technica
provides over 250 mics for the live broadcast of the GRAMMY® Awards,
as A-T maintains its definitive presence at high-profile awards shows
—
— A-T’s
new AT4050ST Stereo Condenser Microphone and AT4081 Bidirectional
Ribbon Microphone were selected as new additions to A-T’s GRAMMY
backline complement —
STOW, OH, February 1, 2010 — For the 13th year in a
row, Audio-Technica
maintained its status as the hallmark of superior sound at the GRAMMY®
Awards Show, known throughout the industry as Music’s Biggest
Night®. This year at the 52nd Annual GRAMMYs, held January 31,
2010, at the Staples Center in Los Angeles, a special emphasis was
placed on live performances. For the live show and broadcast, Audio-Technica
supplied over 250 of its acclaimed microphones, including an impressive
array of hard-wired mics and Artist Elite® 5000 Series UHF Wireless
Systems. Of particular note were Audio-Technica’s new AT4050ST
Stereo Condenser Microphone and AT4081
Bidirectional Ribbon Microphone, both selected to be
part of A-T’s extensive backline complement for this year’s
show.
The
GRAMMY Awards ceremony itself has garnered widespread notice throughout
the years as it continually raises the standard for broadcast entertainment.
The EMMY®-winning production was the first major awards show to
venture into HDTV and 5.1 surround sound, and it was outfitted with
the most advanced tools to ensure the highest fidelity for the evening’s
performances. Audio professionals continually select Audio-Technica
microphones to achieve exceptional quality amidst the ever-increasing
sonic demands of the show’s musical portions. The team working
on this year’s GRAMMYs featured many top-tier contributors who
returned to ensure the success of this landmark event.
The
sound system was provided by ATK AudioTek with FOH (front-of-house)
Engineers Ron Reaves and Mikael Stewart, with the house audio supervised
by Leslie Ann Jones, a prominent member of the Producers & Engineers
Wing® of The Recording Academy®. New Jersey/California-based
remote facilities company Music Mix Mobile were onsite with their
M3 trucks to create the music mix, facilitated by Broadcast Music
Mixers John Harris and Eric Schilling, while Tom Holmes was responsible
for the overall broadcast mix. The broadcast audio was supervised
by Phil Ramone and Hank Neuberger, also leading members of the P&E
Wing. Michael Abbott returned as Audio Coordinator, and Music Mix
Mobile’s Joel Singer served as Engineer-in-Charge.
For
the home audience, CBS once again delivered the most advanced form
of HDTV, with 1,080 lines of picture resolution and 5.1-channel surround
sound. To meet the sonic demands of this format, the audio engineers
and music mixers employed a wide range of Audio-Technica microphones
for the GRAMMY Awards.
Artists
who performed throughout the evening using Audio-Technica’s
Artist Elite 5000
Series UHF Wireless System included Jamie Foxx, T-Pain
and Doug E. Fresh, performing Foxx’s “Blame It”;
Album-of-the-Year winner Taylor Swift and Stevie Nicks, on a medley
of recent Swift hits and the Nicks-penned Fleetwood Mac classic “Rhiannon”;
double award recipient Maxwell; and Lil Wayne and Drake, who performed
with Eminem. All of these performers used A-T’s AEW-T5400 Handheld
Microphone/Transmitter, except Swift, who used A-T’s AEW-T4100
Handheld Microphone/Transmitter. Additionally, Elton John, who performed
with Lady Gaga, used a hardwired AE6100
Hypercardioid Dynamic Handheld Microphone.
The
backline mic complement of A-T wired microphones included AE5400
Cardioid Condenser Handheld Microphone for backing vocals
and horns; ATM350
Cardioid Condenser Clip-On Microphone for strings; AT4050
Multi-pattern Condenser Microphone for guitar and bass
cabinets; the new AT4050ST
Stereo Condenser Microphone for overheads; and the new
AT4081 Bidirectional Ribbon Microphone on percussion
and guitar cabinets, as well as for Jeff Beck’s guitar amp during
a tribute to late guitar legend Les Paul. Audio-Technica’s 5000
Series Wireless was also used on background vocals.
John
Harris, Co-Music Mixer, stated, “For high-profile broadcast
events like the GRAMMYs, we always turn to Audio-Technica because
there can’t be any room for error. A-T gives us an unwavering
level of confidence, as I know the mics will work perfectly regardless
of the situation. Also, I have been moving away from traditional overhead
microphone techniques for cymbals, and instead using a single stereo
mic for the whole kit. The AT4050ST has been spectacular in this application.”
Joel
Singer, Music Mix Mobile Engineer-in-Charge, stated, “Audio-Technica
products always perform flawlessly from a technical standpoint, and
they continue to be our company’s go-to mic because of fidelity,
clarity, overall reliability and consistency from microphone to microphone.
And of course the quality of audio that comes through with A-T's RF
is not at all sacrificed because it's a wireless – it's transparent.”
For
more information on Audio-Technica’s product line, please visit
www.audio-technica.com.
…ends
698 words
Photo
File: AT_GRAMMY10_TaylorStevie.JPG
Photo Caption: Shown L-R are Taylor Swift and Stevie Nicks, performing
at the 2010 GRAMMY Awards with Audio-Technica’s Artist Elite
5000 Series Wireless Systems. Photo by Michael Caulfield/WireImage.
(This photo is the property of Michael Caulfield/WireImage and may
be used by the press only for the purpose of one-time reproduction.
Unauthorized use, alteration or reproduction of this photograph is
strictly prohibited.)
Photo
File: AT_GRAMMY10_TPainJamie.JPG
Photo Caption: Shown L-R are T-Pain and Jamie Foxx, performing at
the 2010 GRAMMY Awards with Audio-Technica’s Artist Elite 5000
Series Wireless Systems. Photo by Kevin Mazur/WireImage. (This photo
is the property of Kevin Mazur/WireImage and may be used by the press
only for the purpose of one-time reproduction. Unauthorized use, alteration
or reproduction of this photograph is strictly prohibited.)
See
more Audio-Technica news releases.
Celebrating
over 45 years of audio excellence worldwide, Audio-Technica is a leading
innovator in transducer technology, renowned for the design and manufacture
of microphones, wireless microphones, headphones, mixers, and electronics
for the audio industry.
—For
more information on the complete range of Audio-Technica products,
contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com