PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
GRAMMY® AWARDS SHOW RELIES
ON AUDIO-TECHNICA MICROPHONES FOR 12TH STRAIGHT YEAR
— Audio-Technica provides over 250 mics for the live broadcast
of the GRAMMY® Awards,
as A-T maintains its definitive presence at high-profile awards shows
—
STOW, OH, February 9, 2009 — For the 12th
year in a row, Audio-Technica maintained its status as the hallmark
of superior sound at the GRAMMY® Awards Show, known throughout the
industry as Music’s Biggest Night®. This year at the 51st
Annual GRAMMYs, held February 8, 2009, at the Staples Center in Los
Angeles, a particular emphasis was placed on live performances, with
25% more featured nominees and performers than in the past. For the
live show and broadcast, Audio-Technica supplied over 250 of its acclaimed
microphones, including an impressive array of hard-wired mics and Artist
Elite® 5000 Series UHF Wireless Systems.
The GRAMMY Awards ceremony itself has garnered widespread
notice throughout the years as it continually raises the standard for
broadcast entertainment. The EMMY®-winning production was the first
major awards show to venture into HDTV and 5.1 surround sound, and it
was outfitted with the most advanced tools to ensure the highest fidelity
for the evening’s performances. Audio professionals continually
select Audio-Technica microphones to achieve exceptional quality amidst
the ever-increasing sonic demands of the show’s musical portions.
The team working on this year’s GRAMMYs featured many top-tier
contributors who returned to ensure the success of this landmark event.
The sound system was provided by ATK AudioTek with FOH (front-of-house)
Engineers Ron Reaves and Mikael Stewart, while the broadcast audio was
supervised by Phil Ramone and Hank Neuberger, leading members of the
Producers & Engineers Wing of The Recording Academy®. New York-based
XM Productions/Effanel Music were onsite with their L7 remote truck
to create the music mix, facilitated by Music Mixers John Harris and
Eric Schilling.
For the home audience, CBS once again delivered the most
advanced form of HDTV, with 1,080 lines of picture resolution and 5.1-channel
surround sound. To meet the sonic demands of this format, the audio
engineers and music mixers employed a wide range of Audio-Technica microphones
for the GRAMMY Awards.
Artists who performed using Audio-Technica’s Artist
Elite® 5000 Series UHF Wireless System, with the AEW-T5400 handheld
microphone/transmitter and AEW-R5200 true diversity frequency-agile
dual receiver, included Jay-Z; Taylor Swift; Estelle; T.I.; Lil Wayne;
Stevie Wonder; Boyz II Men; Al Green; and Jamie Foxx, Duke Fakir and
Ne-Yo in a tribute to the Four Tops. Audio-Technica endorser Kenny Chesney
used a wired A-T AE3300 Cardioid Condenser Handheld Microphone, and
Thom Yorke of Radiohead used the AE5400 Cardioid Condenser Microphone.
Justin Timberlake performed using A-T’s wireless AEW-T4100 Cardioid
Dynamic Microphone/Transmitter.
The backline mic complement of A-T wired microphones included
AE5400 Cardioid Condenser Handheld Microphone for backing vocals; AT4050
Multi-pattern Condenser Microphone for guitar cabinet and overheads;
AT4040 Cardioid Condenser Microphone for overheads; AE5100 Cardioid
Condenser Instrument Microphone for ride cymbal, hi-hat, and percussion;
ATM250 Hypercardioid Dynamic Instrument Microphone for Leslie cabinet
and guitar cabinet; BP4025 X/Y Stereo Field Recording Microphone for
percussion; AE2500 Dual-Element Cardioid Instrument Microphone for kick
drum; AT4047/SV Cardioid Condenser Microphone for guitar cabinet; ATM450
Cardioid Condenser Instrument Microphone for ride cymbal; and ATM350
Cardioid Condenser Clip-On Microphone for horns, congas and strings.
Michael Abbott, Audio Coordinator for the 51st Annual
GRAMMYs, has come to rely on the unsurpassed quality and consistency
of Audio-Technica mics. He stated, “Live broadcasts of this magnitude
are immensely challenging, and we have been lucky to have Audio-Technica
as a continuing partner in helping make the GRAMMYs happen. Our engineers
need a wide range of consistent and dependable microphones that enable
them to capture each artist’s individual character, and A-T delivers
exactly what we need.”
For more information on Audio-Technica’s product
line, please visit www.audio-technica.com.
...ends 586 words
Photo File: AT_TimberlakeGRAMMY09.JPG
Photo Caption: Shown is Justin Timerberlake, performing at the 2009
GRAMMY Awards with Audio-Technica’s AEW-T4100 Cardioid Dynamic
Microphone/Transmitter. Photo by Kevin Mazur/WireImage. (This photo
is the property of Kevin Mazur/WireImage and may be used by the press
only for the purpose of one-time reproduction. Unauthorized use, alteration
or reproduction of this photograph is strictly prohibited.)
Celebrating over 45 years of audio excellence worldwide,
Audio-Technica is a leading innovator in transducer technology, renowned
for the design and manufacture of microphones, wireless microphones,
headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica
products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com