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Audio-Technica debuts its improved AT33x Series moving coil phono cartridges
Stow, OH, October 23, 2025 — Audio-Technica announces the introduction of its AT33x dual moving coil phono cartridges, featuring a host of sonic and engineering upgrades over the previous AT33 Series. The new lineup offers five models including two dedicated mono cartridges, all designed to deliver warm, full-bodied and balanced sound along with easier installation.
“The AT33 Series has long enjoyed a cult following among moving coil fans in the know,” said Bob Peet, Audio-Technica Global Product Manager – Analog Products. “With the introduction of the AT33x models, listeners can enjoy even better sound in a variety of systems. We continue to support listeners seeking exceptional performance and high value in high-end stereo moving coil cartridges, as well as enthusiasts who enjoy their classic monophonic LPs.”
The new AT33x lineup includes the following:
AT33xMLB – microlinear nude stylus, solid boron tapered cantilever, $899
AT33xMLD – microlinear nude stylus, duralumin tapered pipe cantilever, $799
AT33xEN – 0.3 x 0.7 mil elliptical nude stylus, duralumin tapered pipe cantilever, $699
AT33xMONO/I – mono, 0.65 mil conical nude stylus, duralumin pipe cantilever, $649
AT33xMONO/II – mono, 0.65 mil conical nude stylus, duralumin pipe cantilever, $449All AT33x Series cartridges are hand-crafted in Japan. All feature Audio-Technica’s unique dual moving coil structure with independent left and right coils, which provides exceptional channel separation, imaging and tracking capability for the stereo models, and sound quality that is dynamic yet delicate and refined. The AT33xMONO/I and AT33xMONO/II are configured as a true mono design that is unaffected by any vertical noise components picked up from the record groove. (They are also ideal for mono playback on a stereo system.)
All models have threaded mounting holes for easier installation and feature composite cartridge bodies made of die-cast zinc, aluminum and high-rigidity polymer to ensure clear, detailed sound with freedom from unwanted resonances. Rigid, dense die-cast zinc is used for the cartridge base for additional resonance suppression and to add clarity to the bass and midrange.
Every cartridge in the series utilizes PCOCC (pure copper by Ohno continuous casting) and gold-plated cartridge pins to ensure maximum signal transmission and musical clarity. Depending on the model, AT33x Series cartridges employ either neodymium or samarium cobalt high-strength magnets for responsive, high-resolution vinyl playback. A newly-developed suspension and rubber damper design (with lower compliance than other Audio-Technica cartridges) enable every AT33x model to be used with a variety of tonearms.
Audio-Technica AT33x moving coil phono cartridges will be available on October 23, 2025.
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Photo file 1: AT33x_Series.JPG
Photo caption 1: Audio-Technica’s new range of AT33x dual moving coil phono cartridgesPhoto file 2: AT33xMLD.JPG
Photo caption 2: Audio-Technica AT33xMLD dual moving coil phono cartridge (microlinear nude stylus, duralumin tapered pipe cantilever)Photo file 3: AT33xEN.JPG
Photo caption 3: Audio-Technica AT33xEN dual moving coil phono cartridge (0.3 x 0.7 mil elliptical nude stylus, duralumin tapered pipe cantilever)Audio-Technica was founded in 1962 with the mission of producing high-quality audio for everyone. As we have grown to design critically acclaimed headphones, turntables and microphones, we have retained the belief that great audio should not be enjoyed only by the select few, but accessible to all. Building upon our analog heritage, we work to expand the limits of audio technology, pursuing an ever-changing purity of sound that creates connections and enriches lives.
— For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752.
— For further information regarding product availability and pricing in Europe, contact Tanya Williams (TWilliams@audio-technica.eu).
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