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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
SUM 41 USES AUDIO-TECHNICA ON STRENGTH IN NUMBERS TOUR
WINTER NAMM SHOW, ANAHEIM, CA, January 17, 2008 — Front of House (FOH) engineer John Kerns is enthusiastic about his use of Audio-Technica microphones while working as FOH engineer on Canadian alternative rock band Sum 41’s recent Strength in Numbers Tour. Kerns, whose résumé boasts work with No Doubt, Bruce Springsteen, Shania Twain, Sammy Hagar, Styx, Ringo Starr and Stevie Nicks, began using Audio-Technica microphones as FOH engineer for No Doubt on their 2002-2003 tour. Since then, Audio-Technica has become indispensable to his craft. Reflecting on A-T products’ performance, Kerns says simply: “They have consistency and they sound good. That’s really what it’s all about. When I stick ‘em up there, I know what I’m in for.”
Sum 41’s high-volume, high-energy live show would pose challenges for any FOH engineer. Kerns remarks, “They’re all great musicians, but it’s busy and it’s loud. The hardest part is trying to keep definition between things.” Rising to the challenges Sum 41’s music presents, Kerns is meticulous in his mic choice. He uses AE6100’s and AE4100’s for vocals, ATM25 on the kick drum, AE3000’s on toms, ATM450 on hi-hat, AT4047’s on guitar cabinets, AT4050’s for overheads and ATM650’s, his newest favorite, for a number of applications: cabinets, guitars and snares. “With everything I’ve put the ATM650 on, it’s been great. I’m using it for dirty guitars, clean guitars and snares. In my opinion, it sounds a lot better than the competition’s industry standard – much more consistent, and it doesn’t have that proximity effect.” He is also particularly fond of the ATM450. “I like the 450 also. The side-address is great—I can get it where I want it.”
Kerns also appreciates Audio-Technica’s customer focus: “The customer service is second to none. Audio-Technica actually answers phone calls and emails. There’s a lot of other companies that don’t.”
To read an A-T exclusive interview with John Kerns, visit Audio-Technica’s website at http://www.audio-technica.com/cms/happenings/1c171d52498b970a/index.html.
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Photo Files: Sum41_1.jpg, Sum41_2.jpg
Photo Caption: Deryck Whibley performs with Audio-Technica’s Artist Elite® 5000 Series Wireless with the ATW-T6100 handheld microphone/transmitter at Tokyo’s 2007 Summer Sonic music festival. Photo by Yasuo Sishido (This photo is the property of Yasuo Sishido and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)
Celebrating over 45 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com—For further information regarding product availability and pricing in Europe, please contact Denise Burnage, marketing, Audio-Technica Ltd., Old Lane, Leeds LS11 8AG England. Tel: +44 (0) 113 277 1441,
Fax: +44 (0) 113 270 4836
Audio-Technica is exhibiting at Booth #6740 during the 2008 Winter NAMM Show in Anaheim, CA.
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