PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
GC PRO HELPS JAMAICAN SUPER-PRODUCER
STEVEN “LENKY” MARSDEN EXPAND HIS STUDIO AND HIS HORIZON— Producer/remixer for artists including Christina Aguilera, Sean Paul, Baha Men,
The Isley Brothers and Smash Mouth acquires SSL AWS 900+ Analogue Workstation System to serve global radio market needs —121st AES CONVENTION, SAN FRANCISCO, CA, October 6, 2006 — When Steven “Lenky” Marsden, producer and remixer for hit recording artists in his native Jamaica and throughout the world, needed to upgrade his personal studio, he turned to GC Pro, the outside sales division of Guitar Center, Inc. (Nasdaq: GTRC) that focuses on the needs of professionals. GC Pro helped Lenky select the Solid State Logic AWS 900+ Analogue Workstation System, which took his studio to the next level of sophistication. It’s a perfect match for Lenky’s rocketing career; his discography includes records with Christina Aguilera, The Isley Brothers, Ms. Dynamite, Sinead O’Connor, Heather Headley, Baha Men and Smash Mouth, as well as top Jamaican artists such as Elephant Man, Sean Paul and Zumjay.
Lenky’s recording/mixing facility in Kingston, Jamaica had to expand to meet the needs of his growing success. “I had been working with a Yamaha O2R mixer, which was fine for a while, but I needed to create better mixes that met the expectations of the U.S. and world radio markets,” Lenky explains. “I found that I was going to the States more to mix, and that increased the costs of projects by having to pay for studios and hotels. I needed to be able to mix for radio at my own studio.”
Lenky had been making equipment purchases through another source, when he and his manager, Jonathan Fine, were referred to Rick Plushner, Director of Sales for GC Pro, who guided them in the equipment selection process and helped assure the AWS 900+’s quick and secure delivery. “From top to bottom, dealing with Rick and [Manhattan Pro Accounts Manager] Spencer Snipes was a great experience,” says Fine. “Anywhere in the process, I was always able to call and get exactly the person I needed with precisely the information I needed when we needed it. GC Pro shipped the console to Miami and we took it from there. It was a totally seamless process. It’s a great feeling knowing that kind of professionalism is always at work.” As Lenky’s career as a producer and mixer continues to soar, his studio will continue to expand, and GC Pro will be there to help him. “I’m also a keyboard player, so I always need lots of equipment, and GC Pro is going to be a great resource for me going forward,” Lenky adds. “I’m finding that whatever equipment I need, GC Pro has it — all the high-end stuff. From now on, I’m using GC Pro.”
For more information on GC Pro, please visit www.gcpro.com or call 800-935-MYGC to reach the nearest GC Pro account manager.
…ends 426 words
About GC Pro/Guitar Center
GC Pro is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.comGuitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 190 Guitar Center stores across the United States. In addition, our Music & Arts division operates more than 90 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.
All Rights Reserved.