PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
GC PRO MAKES SURE THAT THE PFEIFER BROTHERS
NEVER MISS A BEAT IN THEIR WORKFLOW— Scoring trailers and TV spots for major motion pictures requires maximum efficiency,
and GC Pro helps Rob and Jeff Pfeifer attain that with
four identical Digidesign® D-Command™ worksurfaces for their three studios —121st AES CONVENTION, SAN FRANCISCO, CA, October 6, 2006 — Rob and Jeff Pfeifer know the meaning of a critical deadline. The Emmy® Award-nominated brothers have created music for the cinematic trailers and television spot marketing campaigns for films including Pirates of the Caribbean: Dead Man’s Chest, The Da Vinci Code and the latest James Bond film Casino Royale. Working out of a shared studio space in Los Angeles, as well as from their own individual home studios, the brothers needed a common technology platform to facilitate seamless, efficient exchanges of audio and mixes. GC Pro, the outside sales division of Guitar Center, Inc. (Nasdaq: GTRC) that focuses on the needs of professional users, was the resource that they turned to, as they have many times before. The Pfeifer brothers purchased four Digidesign® D-Command™ worksurfaces through GC Pro. Now, in each of their three studios, they work from identical digital platforms, ensuring maximum efficiency.
“We work collaboratively and always on deadline,” explains Rob Pfeifer. “I’ve been on
Pro Tools® for the last seven years and Jeff is just as dedicated to [Mark of the Unicorn’s] Digital Performer software. We had to constantly swap files and it was really impeding our efficiency. Now, having the same platform to work from regardless of where we’re working — right down to the same plugs — has changed all that for the better.”The Pfeifer brothers’ credits also include projects with the indie band E.S. Posthumus, whose album Unearthed has sold over 100,000 copies and contains songs licensed for shows including Cold Case, the Spiderman trailer and numerous commercial spots. Rob Pfeifer says the purchasing and consultation experience with GC Pro is uniformly superb. “Everything you need is there, and that means it’s a one-stop process,” he notes. “When we buy gear, it’s often a multiple-purchase event because we need to have identical mixing and monitoring environments. We had bought two Pro Tools|HD® 3 systems and needed two more soon after. Robb Zenn, who has handled our account at GC Pro for years, was able to instantly pull up our workstation configuration on his computer and put our order in immediately. We not only bought much of our equipment there, we bought a lot of ancillary stuff, such as the Argosy studio furniture we use. Also, they keep track of our technology needs.” Rob Pfeifer concludes, “Everything happens quickly with GC Pro — just like it does in Hollywood.”
For more information on GC Pro, please visit www.gcpro.com or call 800-935-MYGC to reach the nearest GC Pro account manager.
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About GC Pro/Guitar Center
GC Pro is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.comGuitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 190 Guitar Center stores across the United States. In addition, our Music & Arts division operates more than 90 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.
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