Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616

Bradley Johnson
Guitar Center Professional
Tel: (818) 735-8800 x2212



Guitar Center Professional’s National Reach Helps Burt Assembly of God Church’s International Outreach and Training Center Come Back After a Devastating Fire

— GC Pro personnel in San Diego and Detroit teamed up to source a new sound system for the International Outreach & Training Center, an integral part of this house of worship in Burt, Michigan, and to act as the interface for the church with its insurance company’s claims adjuster —

WESTLAKE VILLAGE, CA, November 30, 2015 — When the Burt Assembly of God Church’s International Outreach & Training Center was heavily damaged by fire in 2014, the facility, located in Burt, Michigan, faced a devastating loss that also included the center’s music and sound systems. However, the loss was remedied, thanks to the national reach offered by Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts.

GC Pro teams in San Diego, California, and Detroit, Michigan, acted as the interface between the church, still reeling from its loss, and the church’s insurance adjuster, assuring that the systems that needed to be replaced would benefit from the newest technologies and products. GC Pro analyzed the International Outreach & Training Center’s needs and specified a wide range of M.I. and pro audio systems and products, all of which were sourced through GC Pro’s massive inventory. These included a JBL PRX PA system powered by Crown amplifiers and mixed through a Soundcraft Si Expression 2 digital FOH console; Shure wired and wireless microphone systems; Pearl, DW and Zildjian percussion items; and other pro audio and M.I. products. The items were specified by the GC Pro San Diego office, which has had extensive experience dealing with insurance companies and adjustors and was able to help guide the church and the center through the difficult and often-confusing claims process. The eyes on the ground assessing the situation, and later the project manager for the installation of these products and systems, was the GC Pro Detroit office, which called upon HD2 Sound, a member of the GC Pro Affiliates Program, to handle the systems installation and integration.

“We worked closely with the church and with their insurance company’s claims adjustment service to determine what they lost, the value of that and the replacement values, as well as what the best replacement products and systems would be,” explains Kevin Hewitt, Account Manager at the GC Pro office in San Diego. “We also worked closely with our office in Detroit, the closest one on the ground to the church. Together, we were able to efficiently and effectively assess the situation and decide what would get them back on their feet.”

As Hewitt handled the logistics of the project, Paul Johnson, Account Manager at GC Pro’s Detroit location, handled system design, driving two hours each way to the work site, often several days a week. “When I got there, the building was a total loss,” he recalls. “I became the on-site project manager for the audio systems, measuring during the reconstruction process and letting Kevin know what the dimensions would be. We established timelines for deliveries and installation, coordinating between the insurance company, our vendors, our integrator, the construction crews at the site, and the church and center leaders. It was a huge undertaking, but the church was very excited to see that we could manage their project on a national basis.”

The church leaders quickly realized that GC Pro brings an enormous amount of power — in the form of resources and expertise, as well as our experience with loss claims — to a project. Especially for one like this, where they had suffered such a massive loss, GC Pro was the only provider that could manage this effectively from beginning to end. “Today, the church and the center are back,” says Johnson, “and it was gratifying for all of us at GC Pro to have played such an important role in that.”

About Guitar Center Professional
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals.

About Guitar Center
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment. With more than 260 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. In addition, Guitar Center’s sister brands included Music & Arts, which operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States. With an unrivaled in-store experience, an industry-leading online presence and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. For more information about Guitar Center, please visit www.guitarcenter.com.

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