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PR AGENCY CONTACT:
Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616
Bradley Johnson
Guitar Center Professional
Tel: (818) 735-8800 x2212
FOR IMMEDIATE RELEASE
Guitar Center Professional Helps Calvary Community Church Choose
the Right Audio Console and Plan for Future AV Upgrades
— GC Pro helps Calvary Community Church find exactly the audio mixing
platform they needed to handle live FOH mixing and recording —
WESTLAKE VILLAGE, CA, March 31, 2016 — Launched in 1976 in a Hungry Tiger restaurant in Thousand Oaks, California, the Calvary Community Church moved into its 235,000-square-foot building on a 17-acre site in nearby Westlake Village in 1999 and have kept on growing ever since, now seeing an attendance of about 3,500 people each Sunday. One of the hallmarks of the church’s success has been careful management of capital costs, something that extends to its AV systems infrastructure. And just as the journey of a thousand miles begins with the first step, the road to replacing major sound and video platforms at the church began with the decision to replace its aging FOH console last year. For that, they enlisted the aid of Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, which was brought into the decision process at a point when the church leaders thought they had already come to a final decision.
“The console they had decided upon was a fantastic desk, but it also would have made it difficult to achieve all of their goals for the new console,” explains Neil Penninger, the Account Executive based at GC Pro’s Los Angeles location. “Part of what they were looking to do was increase the I/O count and facilitate recording directly to a Pro Tools system. The interface on the console they were considering would have made that complicated.”
Instead, Penninger recommended an Avid® VENUE | S6L, a modular system with onboard industry-standard plug-ins and Pro Tools integration. “We arranged for Avid to come out and put on a special semi-private demo — one of the first in Southern California for this console,” says Penninger. “The church leaders were all very impressed.” He pointed out how this console allowed them to have 64 channels of Pro Tools recording and playback and put it all on a single strand of AVB-networked Ethernet cable. “The console is also very user-friendly to operate, which is important to a church that often brings in outside acts with their own FOH engineers to run sound,” he says.
John King, the Pastor for Worship Arts at Calvary Community Church, says what GC Pro was also able to do was offer a better long-range strategic solution for them. “We’ve been using two of the consoles by the manufacturer of the first console we had been considering, because we were familiar with its operation,” he recalls. “But what Neil showed us is that the Avid was a platform that would continue to evolve, that it was an ecosystem that would be with us for five or ten years because it would be more upgradable. That kind of thinking is important for a church because of the need to spend so carefully.”
King says they’re looking forward to working with GC Pro over the next several years. “Every sale isn’t just a transaction — it’s the building block for a bigger, long-term relationship that benefits all of us,” says Penninger. “That’s what we do at GC Pro — build relationships.”
For more information, please visit http://www.guitarcenter.com/GC-Pro/.
Photo file: Calvary_S6L.JPG
Photo caption: The Avid® VENUE | S6L console setup at FOH at Calvary Community Church in Westlake Village, CA.About Guitar Center Professional
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals.About Guitar Center
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment. With more than 270 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. In addition, Guitar Center’s sister brands included Music & Arts, which operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States. With an unrivaled in-store experience, an industry-leading online presence and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. For more information about Guitar Center, please visit www.guitarcenter.com.You can visit our press room at http://www.guitarcenter.com/pages/press-room and send media inquiries to media@guitarcenter.com.
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MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616
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