PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
GUITAR CENTER PROFESSIONAL ANNOUNCES
SYSTEMS AND PRODUCTS INSTALLATION INITIATIVE
— In addition to its already industry-leading technology sales
and systems design capability, GC Pro will now offer customized installation
of products and systems ranging from recording to live sound to fixed-install
AV systems and products —
— This new initiative will combine GC Pro’s technology
sales and systems design capability with a network of experienced systems
contractors —
WESTLAKE VILLAGE, CA, October 17, 2008 —
In a move that brings a new level of service to the professional audio,
live sound and fixed installation market sectors, Guitar Center Professional
(GC Pro), the outside sales division of Guitar Center that focuses on
the needs of professional users, has begun a new initiative to allow
customers to obtain customized installation of the products and systems
that it sells. Along with GC Pro’s industry-leading depth of product
and technology/design consultation, customers will now be able to access
experienced installation and integration of products and systems purchased
through GC Pro. This move serves to offer turnkey solutions for a range
of professional user needs, from home and commercial recording studios
to post production suites to live sound venues and fixed AV installations
like houses of worship, theaters and clubs. GC Pro expects that this
service initially will become available in several key GC Pro markets,
including Los Angeles, Chicago and Seattle.
GC Pro has kicked off this new initiative in response
to customer demand and as part of its ongoing strategy to be the one-stop
resource for the widest range of pro audio clients. A key component
in the launch of this new effort will be the selection of experienced
localized systems installers and integrators in the markets where GC
Pro has a presence. In the next several months, GC Pro intends to begin
the process of interviewing the systems integrators that will become
providers for GC Pro customers and who will be available to install
most products and systems that GC Pro sells.
A GC Pro account manager will guide the purchaser through
the proper combination of technologies, help design the best configuration
to maximize their productivity, and load and activate appropriate software
where applicable. At the same time, the customer will have the ability
to select a contractor to install the system into the customer’s
workspace, ensuring that all components are fully integrated and functional.
“The launch of this initiative brings GC Pro to
the next level of customer service, one that recalls the era when all
major audio systems were sold with full commissioning and installation
available,” observed GC Pro Director Rick Plushner. “With
this added service, GC Pro has become our customers’ partner in
making their dreams a reality.”
# # #
About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center
that focuses on the needs of professional users. Its clientele includes
recording studios, audio engineers, producers, recording and touring
musicians, live sound venues, post production facilities and more. Emphasizing
extraordinary individualized service via local account managers, GC
Pro offers expert consultation and a comprehensive selection of the
world’s finest equipment for music and audio professionals. More
information on GC Pro can be found by visiting www.gcpro.com.
Guitar Center is the leading United States retailer of
guitars, amplifiers, percussion instruments, keyboards and pro-audio
and recording equipment. Our retail store subsidiary presently operates
more than 200 Guitar Center stores across the U.S. In addition, our
Music & Arts division operates more than 100 stores specializing
in band instruments for sale and rental, serving teachers, band directors,
college professors and students. We are also the largest direct response
retailer of musical instruments in the United States through our wholly
owned subsidiary, Musician’s Friend, Inc., and its catalog and
Web site, www.musiciansfriend.com.
More information on Guitar Center can be found by visiting the Company’s
Web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of
Guitar Center, Inc. Other brand or product names may be trademarks of
the respective companies with which they are associated.
MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616