WESTLAKE VILLAGE, CA, December 7, 2015 — Francisco Dean is a music instructor at the University of Chicago Laboratory Schools, a pre-K-through-12 private school affiliated with the U of C that is considered one of the top preparatory schools in the U.S. He’s also a long-time client of Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts; about two years ago, a trip to the nearby Hobart, Indiana Guitar Center location resulted in the store’s equipping the University of Chicago Laboratory Schools’ brand new Digital Music Lab with most of its gear – more than 100 items of equipment in all.
“About two years ago I needed a small MIDI controller and went to [GC Pro Account Manager] Ryan Nigh for assistance,” said Dean. “I got to talking to him, and when I told him I taught music technology to high school music students and was looking for gear for our not-yet-built Digital Music Lab, Ryan told me about GC Pro’s educational program. I knew then that it was just what we needed. The timing was perfect, as I was working on the school’s syllabus for the upcoming year and the planning for the lab.”
GC Pro works directly with people like Dean and offers special educational discounts. In addition, students can get the benefits of the GC Pro program, such as discounts and free shipping from their local store no matter where they live.
The U of C Laboratory Schools’ Digital Music Lab features 16 independent workstations where students can compose and record music. The workstations are equipped with AKAI Professional MPC249 Performance Keyboard Controllers, AKAI APC Mini Compact Ableton Live Controllers, Focusrite Scarlett 6i6 USB audio interfaces and more. Each workstation is linked to a central USB hub and their computers are linked to the Lab’s local area network via Ethernet. If desired, a single workstation can be moved to another location for remote recording.
Since live recording is a key focus of the University of Chicago Laboratory Schools’ music program, GC Pro supplied a variety of dynamic and condenser mics from Sennheiser, Rode, AKG, Shure, SE Electronics and Electro Voice. “Our students learn how to mic and record everything from vocals to brass, woodwinds and percussion, so we needed to build a mic locker that would include mics for all applications,” said Dean. A selection of Sennheiser headphones, KRK Rokit powered studio monitors, cables and other gear rounds out the Digital Music Lab’s equipment complement.
“We were building the lab from scratch and had never done anything on this scale before,” noted Dean. “Ryan Nigh was invaluable in giving us the advice we needed regarding which products would be the best for our needs, and offering the tech support we needed to make everything work together. Usually I would just tell him what we needed in terms of what the products had to do, and Ryan would make recommendations based on which products would best serve our requirements.”
“In working with Ryan, I had the peace of mind that I was getting unbiased recommendations, not a sales pitch that would be forgotten the minute I walked out of the store. Because he’s in the field making recordings and doing mixing on his own, Ryan knows how equipment works in the real world.” Since the Digital Music Lab went into operation, everything has been working without a hitch.
Dean likes to stop by his local Guitar Center frequently for the music supplies he requires for his classes – and because like most of us, he’s an inveterate gearhead. “Having Ryan around is like having my own personal tech support assistant. Ryan and GC Pro really made it as easy as possible for us to set up the Digital Music Lab in providing their expert assistance on this project.”
Photo file: UCLS_DigitalMusicLab.JPG
Photo caption: The University of Chicago Laboratory Schools Digital Music Lab, featuring gear sourced through Guitar Center Professional. Photo courtesy of Francisco Dean. © 2015.
About Guitar Center Professional
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals.
About Guitar Center
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment. With more than 260 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. In addition, Guitar Center’s sister brands included Music & Arts, which operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States. With an unrivaled in-store experience, an industry-leading online presence and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. For more information about Guitar Center, please visit www.guitarcenter.com.
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