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The Commodores’ Walter Orange, pictured in his home studio, with a new Neve Genesys console from Guitar Center Professional


Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616

Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238



— Commodores’ drummer, vocalist and composer looks to GC Pro for the Genesys’ vintage sound in his home studio —

WESTLAKE VILLAGE, CA, July 22, 2009 — One of the key things that the Commodores’ Walter “Clyde” Orange remembers from when he was singing and playing on some of the funk era’s greatest hits, like “Brick House” and “Too Hot Ta Trot,” is how great they sounded on Neve consoles. Over 30 years later, Orange and the Commodores are still going strong, and now, thanks to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, Orange has a Neve of his own: a Neve Genesys console, now the centerpiece of his personal studio in South Florida. GC Pro is the exclusive U.S. sales channel for the Neve Genesys and related products.

Orange was alerted to the Neve Genesys by Akee Campbell, a GC Pro Account Manager at the Hallandale Beach GC Pro location. “Akee’s been a good friend for a long time, and he knew that this would be a good console for what I want to do,” says Orange. “As soon as I saw it had the name Neve on it, it was a wrap, a done deal.”

GC Pro arranged for a Genesys console that Orange could test out in his own studio, something else that sealed the deal, as far as he was concerned, not only for the console but also for his relationship with GC Pro. “No one had ever done that before, and I have owned five or so consoles in my life,” Orange says. “They were totally professional in every way and I’ve got nothing but good things to say about them and the console.”

The Commodores, with original members Orange and William King, are off to Europe this summer; following that, they will return to begin a new album, much of which, Orange predicts, will be done on the Neve Genesys. “We’re going to start the record here and we hope to take it as far as we can in this studio,” he says. “It sounds so incredible, we may be able to take it all the way.”

The Neve Genesys is a comprehensive, cost-effective solution to the challenges of audio in the digital age. The base configuration offers 16 channels of mic/line preamps, 16-channel DAW monitoring, 32-channel analog summing at mixdown, DAW control for Pro Tools, Logic, Nuendo and more, 8 auxiliary buses, 8 group buses, 2 main outputs, 4 effects returns, comprehensive metering, 5.1 monitoring, 2 cue mixes, talkback services and an internal power supply. What sets the Genesys apart is its remarkable combination of features and affordability — an affordable Neve analog console with Neve’s legendary sound and digital control at a cost of less than $50,000 enables the widest possible range of professionals to make a genuine Neve console the heart of their studios. Furthermore, the Genesys has the ability to upgrade as studio owners’ requirements change — it can be expanded to over 60 channels in a straight or articulated frame, with options including motorized fader automation, recall, mastering-grade A/D and D/A converters, digitally controlled EQ and dynamics, remote mic amp control and much more.

Photo File: GCPro_Recording_WalterOrange.JPG
Photo Caption: The Commodores’ Walter Orange, pictured in his home studio, with a new Neve Genesys console from Guitar Center Professional.

About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 200 Guitar Center stores across the U.S. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s Web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616


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