|
COMPANY
PRESS CONTACT:
Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238
www.gcpro.com |
FOR IMMEDIATE RELEASE
GUITAR CENTER PROFESSIONAL UNVEILS NEW WEBSITE
— Straightforward navigation and continually updated content
make it easier for users to connect with account managers, read up on
new products and see client/installation successes in four customer
categories —
WESTLAKE VILLAGE, CA, June 2, 2009 — Guitar
Center Professional (GC Pro), the outside sales division of Guitar Center
that focuses on the needs of professional users, recently went live
with its new website (www.gcpro.com),
greatly enhancing the user’s online experience. The new site features
a streamlined interface, straightforward navigation, and new market-derived
content, all part of a clean design that focuses on the applications
of GC Pro’s customers, allowing them to easily connect with GC
Pro’s account managers and other sales staff. Up-to-date news
on products and installations is seamlessly integrated into the site’s
main pages, which are split among dedicated recording
studio, post-production,
live sound and house
of worship site areas. The site was developed as a cooperative effort
between GC Pro management, Guitar Center’s marketing communications
team and Redondo Beach, California-based Jeff
Klopmeyer Communications (JKC).
JKC Principal Jeff Klopmeyer explains, “In designing
the new site, we wanted to minimize the time it took for users to get
essential information from the site, whether it was finding information
on a product or getting in touch with the appropriate GC Pro account
manager. GC Pro site visitors can now easily find the products and services
for their particular application.”
The main “landing pages” of the site are categorized
by customers’ applications. Site visitors can choose recording,
post, live sound or house of worship site areas. From there, the site
presents featured articles on GC Pro’s customers and recent installation
successes, along with a selection of products that are appropriate for
that application set. Other features include a resource page for educational
institutions, a comprehensive news blog
and an updated Account Managers
page, which is now searchable via name and territory.
The site will be continually augmented with new features
and content. Monthly updates will consistently add new spotlights on
GC Pro’s high-profile customers and featured products. Featured
stories will reflect the successes of GC Pro’s rich client base.
Also, the site will soon be adding another area of focus for GC Pro’s
new Systems and Products Installation Initiative, through which GC Pro
will be supplying turnkey systems, working closely with leading sound
contractors and system integrators. If all that is not enough to keep
users excited about the site, a monthly sweepstakes is also being added,
where people can win gear from GC Pro.
“We’ve listened very closely to our customer
base and taken great care to determine the needs and interests of those
visiting our site,” commented GC Pro Director Rick Plushner. “To
that end, we’ve reorganized the site’s layout and simplified
its navigation, upgraded the content with a new focus on informative
client/installation successes, made account manager searches even easier,
and set in motion a series of monthly updates to keeping the content
fresh. We’re very excited about continuing to make www.gcpro.com
a key destination for music and audio professionals.”
To experience the new site, please visit www.gcpro.com,
and please check back frequently for updated news and site features.
Photo File: GCPro_SiteCap.JPG
Photo Caption: The new home page of www.gcpro.com.
About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center
that focuses on the needs of professional users. Its clientele includes
recording studios, audio engineers, producers, recording and touring
musicians, live sound venues, post production facilities and more. Emphasizing
extraordinary individualized service via local account managers, GC
Pro offers expert consultation and a comprehensive selection of the
world’s finest equipment for music and audio professionals. More
information on GC Pro can be found by visiting www.gcpro.com.
Guitar Center is the leading United States retailer of
guitars, amplifiers, percussion instruments, keyboards and pro-audio
and recording equipment. Our retail store subsidiary presently operates
more than 200 Guitar Center stores across the U.S. In addition, our
Music & Arts division operates more than 100 stores specializing
in band instruments for sale and rental, serving teachers, band directors,
college professors and students. We are also the largest direct response
retailer of musical instruments in the United States through our wholly
owned subsidiary, Musician’s Friend, Inc., and its catalog and
Web site, www.musiciansfriend.com. More information on Guitar Center
can be found by visiting the Company’s Web site at www.guitarcenter.com.
The Guitar Center logo is a registered
trademark of Guitar Center, Inc. Other brand or product names may be
trademarks of the respective companies with which they are associated.
MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616