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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616

FOR IMMEDIATE RELEASE

Genelec Smart Active Monitors™ chosen by Mr. Bronx Audio Post

— Known as “Bronx Audio,” this boutique audio post-production facility located in the Flatiron district of New York City has three immersive rooms all outfitted with monitors from Genelec —

NATICK, MA, July 16, 2024 — Genelec, the leader in active monitoring technology for 45 years, is proud to be the studio monitor of choice for the boutique audio post-production facility Bronx Audio Post, located in the heart of the Flatiron district of New York City (NYC). Known as “Mr. Bronx” since its inception in 2011, and under the direction of founder and senior mixer David Wolfe, the facility has been pioneering a fresh approach to audio post-production within the bustling landscape of NYC. With a staff made up of some of the most talented and progressive sound designers and mixers on the scene, this unique facility has garnered accolades for its creation of captivating soundscapes across diverse mediums such as ad campaigns, feature films, television series, immersive installations and even theme park attractions. Offering a comprehensive suite of services encompassing mixing, sound design, ADR, voiceover recording and casting, Mr. Bronx has become a go-to destination for industry professionals seeking unparalleled audio solutions. Their work includes the creation of notable campaigns for Adidas, Coca-Cola, American Express, LG, Sephora, Kia and the ACLU. Additionally, the studio has contributed to all of Beyoncé’s musical films since Lemonade (2016). Spanning an impressive 12,500 square feet, the facility boasts state-of-the-art 7.1.4 Dolby Atmos rooms with Genelec Active Monitors, a striking 160-inch projection screen (Studio A) and a spacious 145-square-foot ADR stage, which all three studios are connected to via Dante®. Fusing cutting-edge audio technology with meticulously tailored spaces, Mr. Bronx seamlessly caters to the exacting demands of leading advertising and production companies, providing an unmatched environment for creative excellence. “I actually started off in the music industry working for Sony BMG and eventually took an apprenticeship at an audio post house, where I gave up recording music and went headlong into television and film,” stated David Wolfe. “The post house I was apprenticing at had speakers from another manufacturer that I really did not like working on. So I went on a bit of a journey to find the speakers that worked for my ears. I ended up borrowing a pair of 8030s from a friend of mine to put in the small studio at that old space, and kind of fell in love with them. They just helped me cut dialogue better than anything else that I had been working on, and I fell in love with the Genelecs.” Mr. Bronx has three creative rooms (two large and one smaller space), all outfitted with Genelec. “Studio C is our smallest room. It’s 5.1 and it’s connected to our ADR booth. It’s built for an engineer, a director and a producer to sit comfortably and calmly to direct the talent or actors in general. It’s our most mild room,” commented Wolfe. “Studio B is an Atmos room, with a much lighter color scheme built for our commercial clients. It’s very friendly and inviting. A little less aggressive than A, which we built as our theater room. In our old space we kept winning these TV shows and films, and then when it came time to final mix, we needed to up our game a bit. So we built A to do just that. And it’s a brilliant space. It’s a ‘knock-your-socks-off’ room!” Studio C is configured with Genelec 8240As for L-C-R, 8330As for L & R surrounds and a 7060B for the subwoofer. Studio B is an Atmos room and is outfitted with Genelec 8351Bs for L-C-R, four 8040Bs for side and rear surrounds, four 8030Cs for height speakers and a 7380A subwoofer. Additionally, there is a pair of 1030As for stereo playback. Studio A is also an Atmos room and employs S360As for L-C-R, 8351Bs for L & R side surrounds, four 8341As for height speakers and a 7382A subwoofer. The ADR stage has a pair of Genelec 8030Cs. Additional equipment includes Avid S1 Control Surfaces, John Hardy M-1 preamps into Empirical Labs Distressors, a Dante network for talkback at three different control room positions (front of room, producer’s desk and mix position), Focusrite RedNet interfaces and more. The design of the studios enables clients to swiftly connect their laptop audio to the speaker system, with wired and wireless talkback remotes and microphones located at all three listening positions in the control rooms. “As a whole, Bronx Audio Post is about 80% commercial work and half a dozen documentaries and narrative films a year,” stated Wolfe. “We probably crank out about 1000 commercials a year at least. And we work with everything and everyone from Pepsi to Nike, Adidas to Lay’s to Supercell’s Clash of Clans. We’re doing everything from sound design to mixing for broadcast/web/cinema to VO to podcasting and obviously immersive. It’s really a wide variety of work, and that’s why our monitoring environment is so important. But I never have to think twice, because of Genelec, and that’s one less thing for me to worry about.” For more information, please visit www.genelec.com.

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Photo file 1: BronxAudio_Photo1.JPG Photo caption 1: State-of-the-art 7.1.4 Dolby Atmos room with Genelec Active Monitors at Mr. Bronx Audio Post in NYC Photo file 2: BronxAudio_Photo2.JPG Photo caption 2: State-of-the-art 7.1.4 Dolby Atmos room with Genelec Active Monitors at Mr. Bronx Audio Post in NYC Photo file 3: BronxAudio_Photo3.JPG Photo caption 3: Studio C at Mr. Bronx Audio Post in NYC, featuring a 5.1 system comprising Genelec Active Monitors Photo file 4: BronxAudio_Photo4.JPG Photo caption 4: ADR space at Mr. Bronx Audio Post in NYC, featuring Genelec Active Monitors PDF file: BronxAudioPost_Genelec_CaseStudy_Web.PDF PDF caption: Mr. Bronx Audio Post Genelec case study Genelec, the pioneer in Active Monitoring technology, is celebrating over 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also continuing with its 18th year of Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Visit Genelec on social media: https://www.facebook.com/Genelec https://www.linkedin.com/company/genelec-oy https://www.instagram.com/Genelec_oy/ https://x.com/Genelec https://www.tiktok.com/@genelec_oy Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.