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— Omega Sales of Wheeling, Illinois, is the latest rep to be added to the Genelec Custom Installation Systems sales force —

CEDIA EXPO, ATLANTA, GA, September 23, 2010 Genelec Inc., U.S. distributor of Genelec Custom Installation Systems, has added Omega Sales, Inc., of Wheeling, Illinois, to its growing family of manufacturer’s representatives. Bart LoPiccolo, Genelec National Sales Manager, made the announcement as part of Genelec’s ongoing expansion in the custom installation/home theater market sectors. Omega Sales will represent the territory of Illinois and Wisconsin. Company principals Gary Kumpf and Steve Ekblad will be leading the efforts.

The addition of new, dedicated Genelec reps in this region underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on the appointment of Omega Sales, LoPiccolo stated, “We are extremely proud to have added Omega to our Genelec family. Omega has a strong presence in the market, and their expertise and support capabilities make them an excellent fit for Genelec. Company representatives Gary Kumpf and Steve Ekblad are extremely qualified, and they will not only assist us in increasing brand visibility and market penetration in their territories, but they will also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of these new partnerships.”

For more information, please visit www.genelecusa.com.

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Genelec, the pioneer in Active Monitoring technology, is celebrating over 30 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active Custom Installation speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Custom Installation Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.

Genelec is exhibiting in Sound Room 4 at CEDIA EXPO 2010 in Atlanta, GA.

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