PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
GENELEC CUSTOM INSTALLATION’S AOW312B ACTIVE ON-WALL LOUDSPEAKER
HELPS SOLVE A CHALLENGE IN A NEW HIGH-END RESIDENTIAL MEDIA ROOM
— Genelec Custom Installation engineers adapt the Genelec AOW312B
by inverting its Directivity Control Waveguide™ to solve a critical
speaker positioning challenge —
NATICK, MA, July 15, 2009 — Genelec Inc.,
the pioneer in Active Monitoring technology for three decades, offers
home theater and custom installers the most advanced active speaker
solutions with its line of discreet, low-profile models. Recently, Environmental
Technology Center, a Boston-based design, consulting, install and product
sales company, employed several Genelec Custom Installation home theater
speakers in a high-end residential media room project in the Boston
suburb of Wellesley.
According to David Shulman, Systems Designer at Environmental
Technology Center, there were multiple challenges with this room. These
included projector throw distance for the 13-foot-long media room, and
speaker placement for its 54-inch-by-96-inch 16:9-aspect ratio screen.
“The original design called for all components, including the
center channel speaker, to be located in a low custom cabinet located
under the screen,” Shulman notes. “The original ceiling
height of 88 inches was reduced to 80 when a decorative soffit was installed.
This reduced the height of the custom cabinet to 18 inches after allowing
for the outer dimensions of the screen and leaving two inches of ‘wiggle’
room. Due to the large screen size and low ceiling height, we were required
to install the center channel speaker very low in the front of the room.
An installation like this can create challenges for hearing the dialog
at low volume levels.”
The solution was an LCR array consisting of two Genelec
AOW312B Active On-Wall Loudspeakers and one Genelec HT320B Three-Way
Active Center Channel Loudspeaker. “The AOW312B has the ability
to have its Waveguide™ inverted, and we requested this at the
time we placed the order, and Genelec inverted the waveguides prior
to shipping,” Shulman explains. “Not only did this cut down
on the install time, it allowed us to invert the entire speaker and
place the acoustic centers of the front left, center and right speakers
close together on virtually the same plane and at ear level when sitting
down. In addition to inverting the Waveguides, Genelec also helped us
calibrate the audio system on-site and made sure the room response controls
on the individual speakers were set properly. This is what allowed the
center-channel speaker to be placed so close to the floor while maintaining
clear intelligible dialog and proper frequency balance.”
In addition, two Genelec AIC25 In-Ceiling speakers were
installed as surround speakers, and two matching Genelec 5050A subs
were located on the floor to the left and right of the cabinet below
the screen. Rounding out the system are three Genelec RAM4 amplifiers,
two RAM2 amplifiers, an NAD T175 surround sound preamplifier, a Crestron™
CP2E control processor and a Crestron TPMC-8X Eight-Inch Wireless Touch
Panel. “The client wanted this to be the best sounding room in
the house,” says Shulman, noting that they were already familiar
with Genelec speakers located in the upstairs study. “Because
the Genelec’s are active speakers, they are a great value. The
clients couldn’t be happier with the performance of this media
room -- the speakers play loud and clear, the projector provides a stunning
HD image and the overall experience is fantastic.”
The AOW312B Active On-Wall Loudspeaker measures up to
Genelec’s renowned performance standards at less than 7"
deep for easy aesthetic integration. This speaker was designed to serve
two types of environments: surrounds for large scale rooms (>9000
cubic feet) where HT324A or larger mains speakers are used, as well
as the front wall for smaller rooms (5000 to 8000 cubic feet) where
space behind the screen and the wall are limited. The AOW312B is a three-way
active speaker with a 12" woofer, 5" midrange (DCW-equipped)
and 1" metal dome tweeter. It also features a remote amplifier
housed in a 19" x 7U remote amp rack. Each amplifier provides 180
Watts for the woofer, 120 Watts for the midrange and 120 Watts for the
tweeter. The AOW312B has an exceptionally wide frequency response of
37 Hz-21 kHz (+/-2 dB) and a maximum peak SPL of 123 dB. Its dimensions
are 59 1/16" H x 15 3/4" W x 6 7/8" D.
...ends 665 words
Photo File 1: Genelec_EnvElec_Wellesley1.JPG
Photo Caption 1: A high-end residential media room in the Boston suburb
of Wellesley, designed by Boston-based Environmental Technology Center,
featuring several Genelec Custom Installation home theater speakers.
Photo File 2: Genelec_EnvElec_Wellesley2.JPG
Photo Caption 2: A high-end residential media room in the Boston suburb
of Wellesley, designed by Boston-based Environmental Technology Center,
featuring several Genelec Custom Installation home theater speakers.
Seated are Environmental Technology’s David Shulman (front) and
Genelec’s Bart LoPiccolo (back).
Genelec, the pioneer in Active Monitoring technology,
is celebrating over 30 years of designing and manufacturing active loudspeakers
for true and accurate sound reproduction. Genelec is credited with promoting
the concept of active transducer technology, which many manufacturers
are just now incorporating into their products. Since its inception
in 1978, Genelec has concentrated its efforts and resources into creating
active monitors with unparalleled sonic integrity. The result is an
active Custom Installation speaker system that has earned global acclaim
for its accurate imaging, extremely high acoustic output from small
enclosures, true high-fidelity with low distortion, and deep, rich bass.
Other brand and product names may be trademarks
of the respective companies with which they are associated.
—For more information on the complete range of Genelec Custom
Installation Systems, please contact: Genelec Inc., 7 Tech Circle, Natick,
MA 01760. Tel: (508) 652-0900;
Fax: (508) 652-0909; Web: www.genelecusa.com.