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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616

FOR IMMEDIATE RELEASE

Dubbing Brothers chooses Genelec for latest Paris expansion

NATICK, MA, May 14, 2024 — As consumer preferences shift and change, the demand for content localization has undergone significant evolution. As audiences around the world seek content in their own language and cultural context, the role of dubbing studios like Dubbing Brothers has become increasingly crucial. To meet this increased demand, Dubbing Brothers has continued to grow. Its latest expansion has seen a raft of Genelec monitors added to its Paris facility. Founded in 1989, Dubbing Brothers started its journey in a small basement studio in France, dubbing the American TV series The Young and the Restless. Over time, the company’s dedication to quality propelled its growth, earning the trust of major clients such as Sony, Disney, Warner and Universal. Today, Dubbing Brothers operates across multiple countries, with facilities in the USA, Italy, Belgium, Germany, Sweden, Denmark, Finland and Spain. Jérôme Malaize, the Chief Technology Officer, reflects on the company’s journey, stating: “Little by little, major clients have supported us in our international development. Today we work with all the majors and all the streaming platforms.” As the content localization business continues to evolve, Dubbing Brothers faces both opportunities and challenges. To stay ahead, the company has invested heavily in equipment, technology and talent development. Additionally, the company’s expertise in handling Home Atmos projects has positioned it as a leader in delivering immersive audio experiences. “With the arrival of the newer platforms, we have gone from around 100 studios to 150 today in nine countries,” Malaize confirms.   In Paris, Dubbing Brothers operates 19 studios in its primary building and another 17 in a second facility located 7km away. With four specialized recording studios outfitted with dedicated equipment, many of their mixing studios are equipped for recording as well, allowing for simultaneous room use. Across their facilities, the company offers a total of 28 Atmos studios to meet evolving industry demands. As this demand grew, Dubbing Brothers recently decided to expand its Paris facilities, adding five large recording and mixing studios, five smaller mixing rooms and two editing rooms. Acousticians Camille Hamel and Jean Marc Vernaudon accompanied Malaize throughout the project, with the equipment being procured variously from CTM, Videlio, AKA Design and Screen Excellence. Malaize’s years of experience with Genelec monitors and the brand’s reputation for reliability and simple integration made them the natural choice to deploy in the majority of the new rooms. “I chose Genelec because I have years of experience with their products and have complete confidence in them as a brand,” he confirms. “Our mixers move from studio to studio and quickly know how to find their way when mixing on these monitors. Our studios have been equipped with Genelec since the very beginning, and today we have nearly 450 Genelec monitors in the group.” Of the new mixing and recording rooms, three have deployed the same 7.1.4 Genelec system comprising S360s for L-C-R, 8340s for surrounds and overheads, and a 7382 subwoofer handling the LFE. The four smaller 7.1.4 mixing rooms each has a slightly different Genelec setup. Stage 107 features 8350s for L-C-R, with 8040s for surrounds, 8030s for overheads and a 7380 sub. Stage 108 is equipped with 8351s for L-C-R, with 8040s delivering both surround and overheads and the 7380 once again handling the low end. Stage 109 sees 8050s combine with 8030s and a 7380 sub, while Stage 110 offers 8050s for L-C-R, 8040s for surrounds, 8030s for overheads and a 7380. Finally, two 5.0 editing suites feature identical design, relying on 8030 and 8020 monitors. Malaize affirms the convenience of choosing Genelec monitors for this latest expansion: “Genelec is very reliable and reacts very well during the studio calibration step – I love the ease of integration.” Additionally, GLM software was incorporated to calibrate each monitoring system to the room. “I installed a GLM kit in all the studios, permanently connected, so it saves me a lot of time when I need to check the calibration – I don’t have to bring all the extra equipment which is helpful,” Malaize adds. “GLM allows me to do a fine calibration of the system in a very efficient way, while keeping my hands on all the loudspeaker parameters.” As Dubbing Brothers celebrates the completion of the expanded Paris facility, Malaize is pleased with the overall outcome. “I’m so proud of the way we’ve worked with our contractors, suppliers and colleagues,” he states. “It was such a great experience – an ambitious project, delivered in record time.”   Looking towards the future, Dubbing Brothers is exploring further avenues for global expansion and enhancing its presence in more countries. As the company continues to set new standards in content localization, its partnership with Genelec remains instrumental in delivering quality immersive audio. Malaize concludes: “I’ve installed many brands of loudspeakers in the past, but Genelec is the only one that gives me full assurance that we will produce a good mix.” For more information, please visit www.genelec.com.

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Photo file 1: Dubbing_Brothers_PR_Image_1.JPG Photo caption 1: Dubbing Brothers Chief Technology Officer Jérôme Malaize, pictured in Stage 108 of the company’s newly expanded Paris facility Photo file 2: Dubbing_Brothers_PR_Image_2.JPG Photo caption 2: Dubbing Brothers Chief Technology Officer Jérôme Malaize, pictured in Stage 108 of the company’s newly expanded Paris facility Photo file 3: Dubbing_Brothers_PR_Image_3.JPG Photo caption 3: Stage 108 features a Genelec 7.1.4 immersive monitoring system Photo file 4: Dubbing_Brothers_PR_Image_4.JPG Photo caption 4: Stage 108 has deployed Genelec 8351B coaxial three-way monitors in the LCR positions PDF file: Dubbing_Brothers_Case_Study_FINAL.PDF PDF caption: Genelec Dubbing Brothers case study Genelec, the pioneer in Active Monitoring technology, is celebrating 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also continuing with its 18th year of Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.