---

• Download Press Release

• Return to Index

PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Genelec G SongLab empowers young music creators

NATICK, MA, April 16, 2020 — Genelec is proud to announce the launch of G SongLab, an initiative that forms part of the Genelec Academy and offers young people free access to a safe online learning community through which they can collaborate and engage with others in developing their skills in songwriting and music creation. Launching in Helsinki, the initiative is a collaboration between Genelec and a number of operators including the Tiuku Public Information Cultural Factory, the City of Helsinki, University of the Arts Helsinki and the ArtsEqual research initiative, all of whom have joined forces to encourage and support young people’s active participation in music creation – and the sense of social integration and companionship that this brings. The G SongLab concept has been developed by a team of songwriters and music educators led by Petter Korkman and Anna Kuoppamäki. The project provides an international online learning community for all young songwriters aged between 13 and 29, allowing them to participate from the comfort of their homes and share their songs with others – which is particularly beneficial in view of the recent COVID-19 outbreak. Also, Genelec themselves will contribute to the educational program by teaching some of the basics of sound and audio monitoring, so participants can learn how to evaluate and improve the quality of their work. A selection of the music created during the workshops will be shared with the wider public via the Genelec Music Channel on YouTube, along with live performances by workshop participants being broadcast from Helsinki via the Genelec Artist Room in the future. As a company with an international standing, Genelec have a long tradition of supporting educational programs that help young people realize their dreams through the creation of music. With a partnership already in place with the John Lennon Educational Tour Bus in the U.S. and Europe, and the establishment of the Ilpo Martikainen Audio Visionary Scholarship in conjunction with the Audio Engineering Society, G SongLab is a natural extension of this commitment to global music education. Genelec’s Juho Martikainen explains, “This is an excellent way to express our values of enthusiasm and justice. Music creation belongs to everyone, and if we can help young people to learn and find their own way in life, then that is the best prize there is. In the difficult times we currently live in, we believe that music can help create hope, a sense of belonging and a shared determination to support each other and survive.” Petter Korkman and Anna Kuoppamäki add, “Anyone can write a song, just as anyone can draw a picture. Songwriting is a powerful means of self-expression and connecting with others through music. It’s a way of sharing your views, experiences and feelings, and a way of spelling out who you are. We want to be both ears and loudspeakers, as it were, carefully listening but also actively projecting this polyphony of voices out into the world.” To celebrate the launch, Genelec will be staging a G SongLab Songwriting Challenge, inviting young music creators to submit their original songs. The challenge will be open to young people worldwide, with the three most innovative entrants receiving a premium quality home studio recording package, and the chance to perform their song live at the Genelec Artist Room. More details of the Songwriting Challenge will follow very soon. To register an interest in G SongLab, simply visit www.genelec.com/g-songlab.

...ends 560 words

Photo file 1: s-songlab-guitarplayer_with_logo.JPG Photo caption 1: G SongLab promo graphic Photo file 2: G_SongLab_Press_Image_2.JPG Photo caption 2: G SongLab is an initiative that forms part of the Genelec Academy and offers young people free access to a safe online learning community through which they can collaborate and engage with others in developing their skills in songwriting and music creation. Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.