PRESS RELEASE
Contact: Clyne Media, Inc.
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Genelec partners with Geovoice in the nation of Georgia
NATICK, MA, April 2, 2025 — Genelec, the world leader in professional loudspeaker systems, has further strengthened its global distribution network with the appointment of Geovoice to handle the distribution of its Professional Audio Monitoring, Installed Sound and Home Audio ranges in the nation of Georgia.
Founded in 2004 and based in Tbilisi, Geovoice is the leading professional audio distributor in the Caucasus region, with a partner-based approach built around trust and collaboration. Having developed a strong network of local relationships supported by an experienced, highly qualified team, Geovoice provides superior levels of service tailored to the unique needs of the local market.
Geovoice also recognizes the critical importance of building strong relationships with manufacturers which align with its local business model, and who are responsive to the priorities of the region. The company believes that the key to success lies in collaboration with manufacturers who understand the intricacies of the Caucasus, and can offer technology that meets the demanding standards of local customers.
“The Genelec brand has become synonymous with innovation and excellence in professional audio and installed sound,” comments Lasha Matitaishvili, CEO of Geovoice. “Genelec's extensive range of solutions presents a significant opportunity for growth, not just for Geovoice, but for all our partners in the region. Together, we have the potential to deliver cutting-edge solutions to our clients and achieve mutual benefits in a rapidly evolving market.”
“Geovoice was chosen for their deep expertise in professional audio, strong market presence, and commitment to delivering exceptional customer service,” adds Steen Tychsen, Genelec’s International Sales Manager for SE Asia, Eastern Europe and Canada. “Their knowledge of the industry and dedication to quality aligns perfectly with Genelec’s values, ensuring our solutions are supported by a trusted and capable partner. We are excited to welcome Geovoice as our new distributor for Georgia, and we look forward to working together to bring the finest sound to our customers there.”
For more information, please visit www.genelec.com and www.geovoice.ge.
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Photo file 1: Geo_Voice_PR_Image__1_.JPG
Photo caption 1: The Geovoice teamGenelec, the pioneer in Active Monitoring technology, is celebrating over 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Genelec is also continuing with its 18th year of Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.
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—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.