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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Genelec leaves visitors spellbound at HEX! Museum
of Witch Hunt in Ribe, Denmark
NATICK, MA, September 16, 2020 — HEX! Museum of Witch Hunt has recently opened in Ribe, Denmark, complete with a Smart IP loudspeaker solution from Genelec designed and installed by the Moesgaard Museum Exhibition Design Studio. As Denmark’s oldest town and home to Maren Spliid, the country’s most famous witch, the setting is ideal for a museum that aims to tell the stories of these witches – who they were, why they were so feared, and the myths and superstitions that surrounded them. In order to create the best possible visitor experience, HEX! turned to the museum technology experts at the famed Moesgaard Museum led by Johan Ahrenfeldt. Having recently used Genelec’s Smart IP technology with great success on one of his own exhibitions, Ahrenfeldt had no hesitation in recommending it for HEX!
“We wanted to create a complex soundscape for the various stories being told in each of the nine exhibition rooms,” explains Ahrenfeldt. “However, the building itself posed a few challenges as it’s an old listed building in the center of Ribe. While this definitely adds to the atmosphere, it’s not ideal for audio-visual installations! Many of the rooms are quite small with low ceilings, so it was important that the technology remained as unobtrusive as possible, whilst nevertheless delivering a high quality experience. Genelec’s Smart IP loudspeakers were therefore an obvious choice.
“Smart IP technology provides power, audio and control all over a single network cable, and is a godsend to those of us who work in architecturally sensitive environments – HEX! is a case in point,” he continues. “Furthermore, we know that Genelec is a guarantee of superlative audio quality, even at low levels, which was a requirement in this instance due to the intimacy of the environment and the proximity of the loudspeakers to the audience. Our aim was to provide linear and detailed sound reproduction that allows visitors to lose themselves in the experience without feeling overwhelmed.”
The sound design was created by the composer Søren Bendixen of Audiotect, who specializes in creating soundscapes for exhibitions. The design was prepared in the studio but mixed on-site in an iterative process. The onsite use of the Spat Revolution software engine in the mixing process made it possible to map the sound designs and adapt and benefit from the specific speaker placement in the exhibition rooms – independently of standard audio formats. Ahrenfeldt utilized a total of thirty-six 4420 Smart IP loudspeakers across the exhibition rooms, supplemented by six 4020 and four 4010 installation loudspeakers and a compact 7050 active subwoofer.
“Each of the nine rooms is set up as a separate zone,” explains Ahrenfeldt. “The zones are managed and controlled via the Smart IP Manager software, which has proved both easy and efficient. We’re using QLab software and a Dante-compatible RME Digiface interface to control the 47 discrete channels and feed them to the Dante network. The playback by QLab is triggered by the main show control. As the rooms are all adjacent to each other with open doors, the audio separation between the zones is very poor. We needed to turn this obstacle into an opportunity. By considering the overall sound design as a composition of nine separate yet interconnected designs, the result is an auditive experience that both facilitates the mood in each individual room as well as providing a more holistic listening experience throughout the museum as a whole.”
Ahrenfeldt believes that the best audio in this type of visitor attraction is the audio that registers almost subliminally: “The last thing you want is for the soundtrack to start playing and people’s attention being instantly drawn to the source. Ideally, we don’t want people to even notice that there are loudspeakers in the room at all. Genelec’s Smart IP loudspeakers help us achieve that thanks to the minimal cabling infrastructure, which reduces cost and makes for quicker, tidier and more flexible installation. Also, Smart IP’s harmonious design enables them to blend into any environment, with the useful ability to dim the on/off LED indicator on the front of the loudspeaker. Sonically, their superb definition and crystalline intelligibility enable us to create audio designs that offer a truly immersive experience and bring the exhibition to life. For HEX!, the Smart IP series was an obvious choice that helped us overcome a number of obstacles and deliver a world-class audio experience.”
For more information please visit www.genelec.com and www.hexmuseum.dk.
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Photo file 1: HEX_Press_Image_1.JPG
Photo caption 1: HEX! Museum of Witch Hunt (interior), with Genelec 4420 Smart IP loudspeaker visiblePhoto file 2: HEX_Press_Image_2.JPG
Photo caption 2: HEX! Museum of Witch Hunt display, with Genelec 4420 Smart IP loudspeaker visiblePhoto file 3: HEX_Press_Image_3.JPG
Photo caption 3: HEX! Museum of Witch Hunt display, with Genelec 4020C installation loudspeaker visiblePhoto file 4: HEX_Press_Image_4.JPG
Photo caption 4: HEX! Museum of Witch Hunt (exterior)PDF file: HEX_Genelec_Case_Study.PDF
PDF caption: HEX! Museum of Witch Hunt Genelec case studyGenelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.