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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616

FOR IMMEDIATE RELEASE

Genelec plunges guests into restful ambience at Immerso hotel in Ericeira, Portugal

— New Portuguese five-star hotel provides mindful retreat with stunning sea views and premium audio —

NATICK, MA, September 11, 2024 — Billed as a “destination hotel,” Immerso is an elegant, relaxed retreat away from the world’s hubbub but close to the Portuguese capital of Lisbon. Nestled in the lush valley of the coastal village Ericeira, Immerso – the village’s first five-star hotel – is a haven of serenity dedicated to wellness, mindfulness, and the simple pleasures of life in glorious natural surroundings. Since premium audio forms a crucial part of the overall visitor experience, the Immerso team naturally turned to Genelec’s 4000 Series installation loudspeakers. Guests at Immerso can indulge in a range of wellness activities including sunrise and sunset yoga and Pilates sessions on the beautiful wooden deck overlooking the valley. For those looking for something more energetic, a fully equipped gym is at their disposal. Afterwards, guests can relax in the spa where a range of luxurious treatments and massages are on offer. There’s also the option to simply lounge by the beautiful outdoor pool, sip a cocktail in the bar, or look forward to a meal in the EMME restaurant that highlights local goods and organic produce. For the audio system, the hotel owners contacted local Genelec distributor Garrett Audiovisuais on the recommendation of well-known music producer and composer Elvis Veiguinha, who was responsible for developing the hotel’s sound identity. “Elvis has known us for more than 30 years,” explains Garrett’s Raul Fernandes. “He introduced us to the management team, and after our detailed discussions, we were contracted to develop the audio project for the entire hotel complex. Given the premium nature of the project, we chose a Genelec 4000 Series loudspeaker solution.”   The brief was simple – to achieve superior, studio quality sound that would be comfortable to listen to at any volume with no change in performance. According to Garrett, Genelec offered the ideal solution. “We opted for the sleek yet powerful 4020 models throughout the chicest areas of the hotel – that is to say, the restaurant, the bar and the lounge area,” notes Fernandes. Eight 4020s serve the restaurant and bar, while a further four loudspeakers are installed in the comfortable lounge area. “We added an in-wall 5041 subwoofer in the restaurant to reinforce the low end, as well as a pair of the ultra-compact and discreet 4010s in the spa/wellness zone,” he adds. Systems from other brands serve in the outdoor and more casual areas of the hotel. “Genelec offers so many advantages for this type of application,” continues Fernandes. “As active loudspeakers, we don’t have to worry about finding space or managing cabling for external amplifier racks – which makes installation much quicker, easier and neater. The elegant aesthetic of Genelec installation loudspeakers makes them easy to integrate into premium environments – and of course, the sound is exceptional. All this combined with the ability to precisely tailor the sound of each loudspeaker to the space makes them a real asset in high-quality, demanding spaces like Immerso.” For control, source selection and the management of other parameters, Garrett opted for a solution from CUE Systems which offers intuitive fingertip control via a touch panel, as well as a mobile app. A 3-zone media player from Audac acts as the sound source. “We’re delighted with what we achieved at Immerso, and so is the client,” reflects Fernandes. “It’s a truly beautiful space characterized by simplicity and elegance – it’s an organic concept designed to be in communion with nature. These are all values that Genelec espouses, so even philosophically, Genelec was an excellent fit. At a practical level, Genelec delivers everything we need – beautiful aesthetics, excellent sound, long-term reliability and ease of installation. What’s more, at the very end of the project, we calibrated each loudspeaker one by one in the space using the room response controls on the back of each device, which made even more of a difference. The results are stunning and in perfect harmony with the hotel’s environment.” For more information, please visit www.genelec.com.

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Photo file 1: Immerso_Hotel_PR_Image_1.JPG Photo caption 1: The Immerso Hotel in Ericeira, Portugal (photo 1) Photo file 2: Immerso_Hotel_PR_Image_2.JPG Photo caption 2: The Immerso Hotel in Ericeira, Portugal (photo 2) Photo file 3: Immerso_Hotel_PR_Image_3.JPG Photo caption 3: The Immerso Hotel in Ericeira, Portugal (photo 3) Photo file 4: Immerso_Hotel_PR_Image_4.JPG Photo caption 4: Immerso has deployed Genelec 4000 series loudspeakers throughout the hotel PDF file: Immerso_Genelec_Case_Study_ENG.PDF PDF caption: Immerso Genelec case study Genelec, the pioneer in Active Monitoring technology, is celebrating over 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also continuing with its 18th year of Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Visit Genelec on social media: https://www.facebook.com/Genelec https://www.linkedin.com/company/genelec-oy https://www.instagram.com/Genelec_oy/ https://x.com/Genelec https://www.tiktok.com/@genelec_oy Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.