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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616

FOR IMMEDIATE RELEASE

Genelec monitors form the backbone of Iyuno’s groundbreaking new dubbing facility in Berlin

NATICK, MA, March 4, 2025 — Global localization powerhouse Iyuno has expanded its footprint in Germany with a state-of-the-art dubbing facility in Berlin, its third in the city. The groundbreaking new studio is a space where technology, acoustics and artistry converge and thanks to Genelec monitors, it delivers a truly transformative audio experience. Covering 2,041 square meters (22,000 sq. ft.) and featuring 25 rooms, the new Berlin Moabit facility was built from scratch to accommodate theatrical, TV and streaming content. Relying on the expertise of renowned acoustician Andy Munro and the team at Studio Sound Service, the design combines advanced technology with creative workflows to ensure that dubbing processes are seamless and consistent across Iyuno’s global network. “Interchangeability is key to our workflows,” says Dr. Mark Specht, Managing Director of Iyuno Germany. “A talent can record in one location and the project can seamlessly continue in another – and Genelec systems enable that consistency for us.”  Every room in the Moabit facility was designed with precision and purpose. The ADR rooms feature a pair of Genelec 8340A monitors plus an 8341A for the center channel, providing an environment where actors can deliver performances with exceptional accuracy. The Dolby Atmos mixing rooms utilize a 7.1.4 configuration with 8361A monitors for LCR, 8340A monitors for the surround and overhead channels, and a 7380A subwoofer for controlled low frequency performance. “We specified Genelec for this project as part of the consistency plan initiated years ago, particularly after the successful completion of major projects in Paris and Los Angeles,” says Daniele Turchetta, Iyuno’s VP of Global Dubbing Technologies. “In our inventory I can now count over 750 Genelec monitors!” GLM software was another game-changer for the Moabit facility, enabling complete system calibration of every room. “GLM provides absolute and additional value by simplifying the fine-tune calibration activities, alongside its GRADE room reports,” adds Turchetta. “We invest heavily in acoustic design and with fine-tune calibration, we are able to achieve the best performance from our rooms.” Building the new facility came with its challenges, the first being significant delays in obtaining permits, which ultimately required the entire construction to be completed in under six months. Turchetta adds: “In terms of the project itself, balancing the space and acoustic requirements of ADR and mixing rooms with local fire protection regulations was a significant design challenge.” The collaboration between Iyuno and Studio Sound Service was instrumental in overcoming the challenges of the Moabit facility. Since 2019, Studio Sound Service, led by CEO and Technical Director Donato Masci, has worked alongside Munro on several Iyuno facilities worldwide. For the Moabit project, the team optimized workflows, designed Dolby Atmos configurations and implemented an acoustic treatment system that drew on years of expertise and refinement. Masci highlights the results achieved: “The facility encompasses a wide range of spaces from editing suites to ADR monitoring rooms and Dolby Atmos Home Entertainment mixing environments, where Genelec has become the de facto standard. The exceptional low frequency control provides unique sonic definition, where Genelec’s powerful subwoofers really shine – which is particularly crucial for ensuring accurate monitoring across all types of content.” The Berlin Moabit location is more than just a facility, as Turchetta confirms: “This is a space where creativity thrives, supported by the best tools and technology the industry has to offer.” From ADR rooms to Dolby Atmos mixing suites, Iyuno’s new Berlin facility ensures that every detail is heard, every nuance is captured and every story is brought to life in the most immersive way possible. Turchetta concludes: “Directors, actors, engineers and clients are all incredibly satisfied with the quality that we’ve achieved in this facility. As we continue with authenticity and impact, more people can experience powerful storytelling, no matter where they are.” For more information, please visit www.genelec.com.

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Photo file 1: Iyuno_Berlin_PR_Image_1.JPG Photo caption 1: (L to R): Iyuno’s Daniel Sachse, Daniele Turchetta and Dr. Mark Specht. Photo file 2: Iyuno_Berlin_PR_Image_2.JPG Photo caption 2: One of the 7.1.4 Dolby Atmos HE Mixing Rooms at Iyuno’s Berlin Moabit facility. Photo file 3: Iyuno_Berlin_PR_Image_3.JPG Photo caption 3: The 7.1.4 Atmos HE Mixing Rooms at Iyuno’s Berlin Moabit facility feature Genelec 8361A, 8340A and 7380A models. Photo file 4: Iyuno_Berlin_PR_Image_4.JPG Photo caption 4: One of the ADR Rooms at Iyuno’s Berlin Moabit facility. PDF file: Iyuno_Berlin_Case_Study_English.pdf PDF caption: Genelec Iyuno Berlin case study Genelec, the pioneer in Active Monitoring technology, is celebrating over 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also continuing with its 18th year of Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Visit Genelec on social media: https://www.facebook.com/Genelec https://www.linkedin.com/company/genelec-oy https://www.instagram.com/Genelec_oy/ https://x.com/Genelec https://www.tiktok.com/@genelec_oy Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.