---

• Download Press Release

• Return to Index

PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Genelec flagship studio monitors make Argentinian debut with Javier Fracchia

NATICK, MA, June 2, 2021 — Javier Fracchia’s studio in Buenos Aires has become the first mastering facility in Argentina to feature Genelec 8361A studio monitors, the flagship of "The Ones" range of coaxial three-way point source models. When Fracchia was looking to move away from his previous 2.1 system at his mastering studio to full-range monitors, Genelec was not originally a brand he had considered. However, having researched the technology behind The Ones and then hearing the monitors in action for himself, he was convinced that these would provide the perfect solution to meet his needs. “My background is in live sound, so I know the advantage that coaxial systems bring to stage monitors, and reading all the positive comments about The Ones intrigued me,” recalls Fracchia. “When I was able to hear them at the CAPER show in Buenos Aires I immediately wanted to hear more.” Genelec’s local distributor Equaphon agreed to set up a demo of the 8351s at Fracchia’s studio so he could get a clearer picture of the capabilities of The Ones range. “Listening to the 8351s in my studio just made me smile,” says Fracchia. “The stereo image was just amazing, and I didn’t need to listen to anything else to make a decision. All the information I needed was there.” While the 8351s were almost perfect, there was one issue. Fracchia works mostly with urban music and needed his monitors to reproduce the lowest frequencies at high levels, to remove the need for a sub. The 8351 didn’t provide quite enough low end for Fracchia both in terms of frequency range and SPL. As an alternative, the Equaphon team suggested the flagship 8361s. Having already heard the 8351s, Fracchia knew that the technical specs of the 8361s would be able to solve the minor issues he had, and agreed with Equaphon’s proposed solution, keeping the 8351s at his studio until the 8361s arrived. The acoustic treatment that is already installed at the studio meant that Fracchia was less concerned with the calibration of the monitors. However, he has found the GLM loudspeaker management software to be a very useful tool. Since the mastering process relies on monitoring at consistent and well-defined levels, he is making use of GLM’s powerful monitor control features. “Controlling volume is an essential part of my work,” he explains. “So I connect a microphone to GLM so that I can get a real-time SPL reading of my listening level.” Reflecting on what his new monitoring solution has brought him, Fracchia is clearly very happy with his decision to invest in the 8361s. “The extra headroom in the low frequencies, the pristine stereo image and the wider sweet spot all provide clear improvements to my mastering work,” he states. “I am now able to perceive even 1 dB of difference at any frequency, and I can now work at high levels without distortion.” For more information please visit www.genelec.com.

...ends 484 words

Photo file 1: Javier_PR_Image_1.JPG Photo caption 1: Javier Fracchia’s mastering studio in Buenos Aires Photo file 2: Javier_PR_Image_2.JPG Photo caption 2: Javier Fracchia’s mastering studio in Buenos Aires Photo file 3: Javier_PR_Image_3.JPG Photo caption 3: Javier Fracchia’s mastering studio in Buenos Aires PDF file: Genelec_-_Javier_Fracchia_Case_Study.pdf PDF caption: Genelec Javier Fracchia case study Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.