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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616

FOR IMMEDIATE RELEASE

LALA raises the bar with new Genelec-powered immersive facility

NATICK, MA, June 23, 2026 — Founded in London during the summer of 2025, LALA’s global music expertise is fast making it the go-to choice of producers and creatives across advertising, film, and television. With its potent combination of music supervision, bespoke composition, sonic branding, sound design and music library access, LALA’s impressive client list already includes Warner Bros, Amazon Studios, Netflix, Debenhams and TUI. Now, the company has raised the bar even further with the opening of its own world-class recording and mixing facility – featuring Genelec 9.1.4 monitoring. LALA’s ethos of excellence was fundamental in the creation of the new facility – 179 Studios – located at the company’s Wardour Street headquarters in London’s Soho. With the studio, LALA is now able to manage projects end-to-end, from the initial creative brief to delivery of the final mix, all under one roof. Equipping the room to handle immersive audio was key, as LALA Founder Hannah Merrington explains: “Dolby Atmos has become the industry standard for immersive audio in cinema, home entertainment, and, increasingly, music production. To have a competitive edge, stay technologically current and maintain production quality, we felt it was a priority to future proof the business. We’re seeing brands’ uptake for immersive audio, gaming, AR and VR, in all areas of the market we serve.” Genelec quickly emerged as LALA’s natural choice for the immersive monitoring system at 179 Studios. “Once you start trying to spec an immersive room, it brings certain challenges,” comments Will Hulacki, resident sound designer at LALA. “Genelec’s compact design, along with the ability to easily match the tonal characteristics of monitors with positions around the room, make them the perfect solution to these challenges. The ability to mix and match different monitor sizes to meet the Dolby specification was an added benefit, since we could pick the correct model for each position in the system,” he adds. At this point, LALA turned to the Soho-based audio experts Scrub, whose own state-of-the-art demonstration facilities allow a wide range of Genelec monitoring solutions to be evaluated in a controlled listening environment. “We were invited down to Scrub to listen to ‘The Ones’ family of coaxial three-way point source monitors in an Atmos 7.1.4 configuration – and were impressed with the sonic accuracy, as well as the similarity across the different models,” says Hulacki. “Scrub specified a 9.1.4 configuration, since our large room could accommodate the additional monitor positions. We’ve got 13 Genelec monitors all directed towards the critical listening position, and the results speak for themselves – it’s a great sounding room.” With Scrub handling the studio design and integration, the monitoring system features 8361A models for LCR, 8351Bs in the surround and overhead positions, and a 7382A subwoofer handling the low end. Once the system was in place, the Scrub team carried out multiple system calibrations using Genelec’s GLM software and the Avid MTRX Studio SPQ. “We created presets that include a flat response, the Dolby Atmos Music Curve, and the X-Curve, at both 79 and 85 dB SPL reference levels,” says Scrub’s Steve Jones. “That allows the user to instantly switch to the most suitable profile for any given project or client requirement.” The ability to calibrate The Ones, so that they’re completely tailored to the room’s acoustics, has been a real benefit for the LALA team, as Hulacki explains: “GLM calibration gives us the assurance that mixes will translate perfectly, either to our end user after the final mix is completed, or from a premix that is brought here from a smaller GLM tuned studio. This seamless transition means that we can be extremely efficient with our client’s time and budget.” From Scrub’s perspective, Jones is equally happy with the studio’s performance. “I’m really pleased with how the room turned out,” he reflects. “It was great to work with a client whose top priority was achieving the best possible audio quality – no compromises were made on equipment choice and sonics. The room looks and sounds fantastic, capable of playing back at earth-shaking levels whilst maintaining control – and without a hint of distortion.” With 179 Studios now hosting LALA’s own projects, and taking dry hire bookings from third parties too, LALA’s Merrington is feeling very positive about the future: “We’re excited to continue providing elite audio post-production services through 2026 and beyond, and with a full-spec studio in-house, we offer a truly seamless end-to-end experience. This room is the heart of our operations; hosting clients for the final mix and seeing their vision fully realized is exactly why we built it.” For dry hire booking enquiries, LALA can be contacted at team@lalamusic.co. For more information, please visit www.genelec.com.

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Photo file 1: LALAStudio_PR_Image_1.JPG Photo caption 1: Located in London’s Soho, 179 Studio features a Genelec 9.1.4 monitoring system designed for immersive audio production. Photo file 2: LALAStudio_PR_Image_2.JPG Photo caption 2: Designed by Scrub, the Genelec monitoring system combines 8361A and 8351B monitors with a 7382A subwoofer. Photo file 3: LALAStudio_PR_Image_3.JPG Photo caption 3: LALA selected Genelec monitoring for its new Dolby Atmos-ready facility in London. PDF file: Genelec_LALA_Case_Study.PDF PDF caption: Genelec LALA Studio case study Genelec, the pioneer in Active Monitoring technology, is celebrating over 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also marking its 20th year of Smart Active Monitoring™ technology, which allows studio monitors to be connected, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Visit Genelec on social media: https://www.facebook.com/Genelec https://www.linkedin.com/company/genelec-oy https://www.instagram.com/Genelec_oy/ https://x.com/Genelec https://www.tiktok.com/@genelec_oy Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.