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The new Genelec Masterclass session with George Massenburg will take place live on YouTube, Facebook and LinkedIn on Friday, October 29, at 1 p.m. EDT

 


PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Genelec Masterclass Series to Feature Session with Producer, Engineer, Educator and Inventor George Massenburg


NATICK, MA, October 25, 2021 — Since 2019, the Genelec family in Latin America has been hosting Spanish-language online seminars known as Genelec Masterclasses. Now the U.S.-based team at Genelec Inc. has established its own series of English-language Genelec Masterclass sessions, the first of which will feature pioneering producer, engineer, inventor, designer and educator George Massenburg. The session, titled “Inspiration and Motivation in the Emerging Music Recording Business,” will take place live on YouTube, Facebook and LinkedIn on Friday, October 29, at 1 p.m. EDT and will be later archived on the Genelec YouTube channel. The one-to-two-hour discussion will cover George’s career and his approach to his work, revealing what makes him one of the most successful figures and voices in audio today.

George Massenburg has participated (individually and collaboratively) in over four hundred records over the past 45 years. His studio work has gained him international recognition and multiple GRAMMY® Awards as well as the Technical GRAMMY in 1998. In 1982, he founded George Massenburg Labs (GML), a pioneering audio electronics company that has released an extensive range of innovative recording technologies, all based on his original designs. Awarded an honorary Doctorate of Music by Boston’s esteemed Berklee College of Music, George also received the Gold Medal from the Audio Engineering Society in 2008. In 2013 he was awarded a patent in the U.S. (as well as other countries) for a variable exponent averaging detector and dynamic range controller. He is also a member of the National Recording Preservation Board of the Library of Congress and an advisor to the Committee for Library Information Resources. George serves as the Chief Technical Officer of META (the Music Engineering Technical Alliance), a strategic union of music producers and engineers dedicated to the highest standards of audio and delivery of music. Currently George is an Associate Professor of Sound Recording at the Schulich School of Music at McGill University in Montreal, Quebec, Canada, and a Visiting Lecturer at the Berklee College Of Music in Boston and Valencia, Spain, and the University of Memphis in Memphis, TN. He and his wife Cookie Rankin live in Montreal, Quebec.

Future Genelec Masterclass sessions are in the works, featuring the most fascinating and accomplished figures in audio. Stay tuned for more events from Genelec.

YouTube event link: https://youtu.be/Rmf5U0A709k
Facebook event link: https://www.facebook.com/Genelec/posts/10159304903908673
Linkedin event link: https://www.linkedin.com/video/event/urn:li:ugcPost:6857332626487816192/


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Photo file 1: Genelec_Masterclass_GeorgeMassenburg.JPG
Photo caption 1: The new Genelec Masterclass session with George Massenburg will take place live on YouTube, Facebook and LinkedIn on Friday, October 29, at 1 p.m. EDT

Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Genelec is also celebrating 15 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.

 

 

 

 

 

 

 

 

 

 

 

 


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