•home
Photo Files
(Click for high-res
JPG images)
 |
 |
 |
 |
PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
FOR IMMEDIATE RELEASE
Genelec helps Molok Studios create Italy’s first Dolby Atmos gaming studio
NATICK, MA, August 6, 2024 — Located in Milan, Molok Studios is a prominent multilingual game, movie and digital localization and post-production company. When it came to creating its new premises, Molok observed the trend of games moving towards spatial audio environments, and decided to create two Genelec-powered 7.1.4 rooms – thereby becoming the first Dolby Atmos gaming studio in Italy. “We knew Atmos was going to be released and made available on PS5 and consoles, and we thought, ‘no one is taking advantage of this, so let’s make it happen!’” explains Andrea De Cunto, Molok’s CEO.
In need of a seamless monitoring solution compatible with Atmos, Genelec emerged as the obvious choice. Chief Audio Engineer Samuele Daccò spearheaded the project, ensuring the studio’s design was tailored to meet Atmos specifications to create a 7.1.4 system in Molok’s two control rooms. “Genelec was our first choice when we designed the rooms and we just needed to choose the models – and think about what would sound better for us and our needs,” he explains. “The translation works perfectly in our rooms.”
Genelec monitors have been a mainstay in Molok’s audio production, starting with the ultra-compact 8010 nearfield model. “I first encountered Genelec monitors when I started engineering in 2018 – and in a lot of studios I’ve worked in, there’s usually the 8010,” notes Daccò. “They’re very popular in Italy – it’s hard not to spot them!”
The newly built studio complex comprises six recording rooms and the two immersive control rooms – Scorpion and Sub Zero – which take their names from Mortal Kombat characters and have an identical Atmos design, but with inverted color schemes.
For their new control rooms, Molok turned to a 7.1.4 Genelec Smart Active Monitoring solution. Both Scorpion and Sub Zero feature three coaxial three-way 8351s in the L-C-R positions, with 8340 two-ways deployed for the surround and height channels and a 7380 subwoofer to handle the low frequencies.
“Molok’s twin spaces have asymmetrical colors and identical acoustic and technological performance,” says Cecilia Torracchi, Acoustic and Civil Engineer and partner at Studio Sound Service who worked closely with Molok on the design of the studios. “We were happy to know that the initial choice was Genelec because we know the products very well. We’d already designed many Dolby Atmos rooms with Genelec and the results have always been excellent.”
Transitioning to 7.1.4 systems has transformed the audio production approach, enabling the studio to offer immersive experiences that could be accurately translated across various playback systems. “It’s so cool to work with Atmos – and by integrating Genelec, it creates a whole new world for us,” adds Daccò. “The end user’s game experience can be similar to our mixing room – with different playback levels – but the immersive level of the mixing has changed everything for us.”
With PS5 and other consoles adopting Atmos and many game titles supporting the format, Molok is well-prepared to meet new standards. “We’ve had brilliant vertical growth in the last few years and we only see that increasing, as we start to really utilize Dolby and see its full capability,” states De Cunto. “Thanks to the new studios, it feels like we’re at the right place, at the right time.”
“Working for the Molok guys was very nice, they’re among the kindest and most enthusiastic clients we’ve ever had, and it was a pleasure to see their satisfaction at the end of the project,” reflects Torracchi. “For this project we tried to respect these human features: the rooms have simple geometries, but a lot of character, their style reflects the technological state of the art. When we discovered the guys had named the new rooms after Mortal Kombat characters we went crazy, it sounded perfect.”
Looking forward, Molok Studios aims to expand its use of Atmos beyond gaming to music and home entertainment, targeting a global market. “We’re trying to expand our reach with our focus on Sound Effects and Atmos mixing,” concludes De Cunto. “Our goal is to explore new frontiers and deliver immersive audio experiences beyond the gaming realm on a global scale.”
For more information, please visit www.genelec.com.
...ends 678 words
Photo file 1: MOLOK_Studios_PR_Image_1.JPG
Photo caption 1: Molok’s “Scorpion” 7.1.4 immersive control roomPhoto file 2: MOLOK_Studios_PR_Image_2.JPG
Photo caption 2: (L to R): Molok’s Andrea Dall‘O’, Andrea De Cunto, Samuele Daccò and Nicolò Di Berardino.Photo file 3: MOLOK_Studios_PR_Image_3.JPG
Photo caption 3: Both of Molok’s new immersive control rooms feature Genelec Smart Active Monitoring SystemsPDF file: Genelec_Molok_Case_Study.PDF
PDF caption: Molok Studios Genelec case studyGenelec, the pioneer in Active Monitoring technology, is celebrating 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Genelec is also continuing with its 18th year of Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.
Visit Genelec on social media:
https://www.facebook.com/Genelec
https://www.linkedin.com/company/genelec-oy
https://www.instagram.com/Genelec_oy/
https://x.com/Genelec
https://www.tiktok.com/@genelec_oyOther brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Web: http://www.genelec.com/.