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J WALTER THOMPSON STAYS ALL-GENELEC FOR
NEW IN-HOUSE AUDIO POST FACILITY— Surround suite is the last of four new rooms to come on line in January and features the Genelec 8040A monitor and 7070A sub to create a state-of-the-art surround mixing suite —
— Genelec monitoring gives the renowned advertising agency the ability to future-proof its facility for the impending HD/multi-channel broadcasting environment —
NAB CONVENTION, LAS VEGAS, NV, April 24, 2006 — J Walter Thompson, one of the world’s foremost advertising agencies, has opened a new four-suite audio production and post-production complex on the third floor of its Manhattan headquarters. The new complex replaces three audio suites previously housed on the building’s second floor; in this new facility as with the previous one, the agency that helped define the phrase “Madison Avenue” remains an all-Genelec monitoring facility. The new surround mixing suite, the most recent of the four rooms to come on line, features five Genelec 8040A Bi-Amplified Active Monitors and a Genelec 7070A Active Subwoofer in a 5.1 array. They join Genelec 1030A and 1031A monitors that migrated to the new facility. Thanks to Genelec, the monitoring at J Walter Thompson is accurate and consistent throughout the facility and is ready for a future that will be based on high-definition audio and video.“You could say that the Genelec speakers allow us to ‘future-proof’ our studios, because the demand for high-definition multi-channel sound is right around the corner,” says John Parthum, Chief Audio Engineer at J Walter Thompson and designer of the new audio suites. “We’ve been using Genelec speakers for four years now, and they are not only the standard for us in-house but because many other audio post-production facilities have Genelec, they are kind of the standard in the advertising and commercial industry.”
The sale of the Genelec monitors, as well as other key pieces of new equipment, was handled by VCA Fusion in New York. They contributed to achieving the overarching goal for the new facility — which from its physical layout to its technology complement was to facilitate and maximize workflow throughout the studio complex. “J Walter Thompson sought to achieve the most efficient workflow possible,” explains David Prentice, Systems Sales Engineer at VCA Fusion. “The Genelec speakers enhance this by giving the facility consistent and accurate monitoring from room to room. Engineers everywhere accept Genelecs, and that establishes a repeatable and reliable soundfield in any type of room, in any facility. That’s a great advantage as we move forward into an all-digital broadcasting environment.”
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Genelec, the pioneer in Active Monitoring technology, was founded in 1978 and has concentrated its efforts and resources into the design and manufacturing of active monitoring loudspeakers with unparalleled sonic accuracy. Genelec has been credited with promoting the concept of active monitors, a trend in technology that some manufacturers are just now incorporating into their products. Genelec has a complete line of active main, mid-field, and near-field monitors for application in the postproduction, project studio, broadcast, TV, and CD mastering markets.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.
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