GENELEC
MONITORING GIVES HOLLYWOOD-LEVEL SOUND TO THE NEW SCREENING ROOM
AT THE NEW ENGLAND INSTITUTE OF ART
— An L-C-R
array of three Genelec 1037A Tri-Amplified Active Monitors, a pair
of 7070A Active Subwoofers and six AIW26 Active In-Wall Loudspeakers
are the perfect choice for school’s film and music courses
—
NATICK,
MA, December 11, 2009 — Genelec,
the leader in Active Monitoring technology for more than three decades,
was recently chosen by The
Art Institutes to provide the surround monitoring system for
The New England Institute
of Art’s recently-completed film and video screening room.
The room, designed and built by Boston
Light & Sound, is fitted with an L-C-R array of three soffited
Genelec 1037C
Tri-Amplified Active Monitors and a pair of Genelec 7070A
Active Subwoofers, while six Genelec AIW26
Active In-Wall Loudspeakers provide the surround channels in
the rear of the room. The system can be configured for mono, stereo
and 5.1, with the six AIW26’s evenly positioned for surround
left and right channels. Studio
Metronome did the room’s acoustical treatment, in consultation
with Genelec engineers.
The new screening
room has to serve several important missions for the Boston-based
New England Institute of Art, part of The Art institutes, which
is a system of more than 40 education institutions located throughout
North America providing hands-on education in the creative and applied
arts through master’s, bachelor’s and associate’s
degrees programs as well as non-degree programs. In addition to
providing surround audio for the high-definition video and film
visuals, the room would also host a class in critical listening
and analysis.
“The screening
room is as much about the science of sound as it is about the art
of it, so the speakers had to be the absolute best possible,”
explains Mary Cardaras, Chair of The New England Institute of Art’s
Film, Television and Video Production Department in Boston. Cardaras,
who has won two EMMY® awards for excellence in spot news producing
and feature producing and has been nominated numerous times during
her career in news, says the Genelec speakers proved to be far and
away the best choice. “They are amazing, like nothing we’ve
ever heard,” she says. “You are fully immersed in sound
in that room, and every element in the sound is incredibly distinct
and sharp, making it perfect for the listening and analysis class.”
Rob Lehmann,
Chair of Audio Production at The New England Institute of Art, confirms
that assessment, stating that the Genelec speakers offer an enormous
advantage when teaching ear training to students. “When you’re
trying to teach phase coherency and to train students to listen
for distortion, you need the most transparent monitoring you can
get, and the Genelecs provide exactly that.” Lehmann cites
the fact that Genelec’s powered monitors assure that the match
between speaker and amplifier is always perfect, producing clean,
natural-sounding results. “There’s no over-processing
that you often hear with other monitors,” he says. “The
Genelecs are great in every application.”
For more information,
please visit www.genelecusa.com.
...ends
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Photo File:
Genelec_NewEnglandInstitute.JPG
Photo Caption: The New England Institute of Art’s new film
and video screening room, featuring Genelec 1037C Tri-Amplified
Active Monitors, 7070A Active Subwoofers and AIW26 Active In-Wall
Loudspeakers.
Genelec, the pioneer in Active Monitoring technology, is celebrating
over 30 years of designing and manufacturing active loudspeakers
for true and accurate sound reproduction. Genelec is credited with
promoting the concept of active transducer technology, which many
manufacturers are just now incorporating into their products. Since
its inception in 1978, Genelec has concentrated its efforts and
resources into creating active monitors with unparalleled sonic
integrity. The result is an active speaker system that has earned
global acclaim for its accurate imaging, extremely high acoustic
output from small enclosures, true high-fidelity with low distortion,
and deep, rich bass.
Other brand
and product names may be trademarks of the respective companies
with which they are associated.
—For
more information on the complete range of Genelec Active Monitoring
Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760.
Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.