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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
FOR IMMEDIATE RELEASE
Perry Swain brings extra focus to Genelec’s UK sales effort
NATICK, MA, May 6, 2025 — Genelec has announced the appointment of Perry Swain as Regional Business Development Manager, focusing on the UK market alongside Genelec colleague Andy Bensley. Located in the London area, Swain will mirror Bensley’s role in supporting Genelec’s local distribution partners and bringing the company even closer to its major UK customers. With Bensley located in the north of England, Swain’s appointment in the south significantly strengthens Genelec’s presence across the entirety of the UK.
A keen musician and producer, Swain has gained many years of experience in pro audio, AV and MI, occupying sales, procurement, and brand management roles in retail, distribution, and manufacturing. Most recently, Swain has been UK Territory Manager for Bose Professional, but has a deep knowledge of Genelec technology through his previous position as Genelec Brand Manager at Source Distribution – Genelec’s pro audio distribution partner in the UK. In this role, Swain forged strong links with both end users and the local dealer network, making him a natural fit for Genelec’s European sales team.
“I’m incredibly excited to be joining Genelec in this new position,” comments Swain. “Having worked closely with the company for many years in previous roles, I have a very personal connection with Genelec and the team there. It’s particularly good to be working alongside Andy again, and geographically our roles will dovetail perfectly. I’m really looking forward to being a part of the team and further strengthening our support for the UK market.”
“The UK continues to be a hugely important international market for Genelec, and Perry’s appointment will bring even more firepower to our team there,” adds Michael Bohlin, Genelec’s International Sales Manager. “Whether it’s through sales and marketing support, training and education, or on-site system calibration, Perry’s experience with our company, our loudspeaker solutions, and the UK sales channel, will enable him to really hit the ground running – and we’re delighted to welcome him aboard.”
Perry Swain can be contacted at perry.swain@genelec.com.
For more information, please visit www.genelec.com.
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Photo file 1: PerrySwain.JPG
Photo caption 1: Perry Swain, Genelec Regional Business Development ManagerGenelec, the pioneer in Active Monitoring technology, is celebrating over 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Genelec is also continuing with its 18th year of Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.
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—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.