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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
FOR IMMEDIATE RELEASE
Genelec Smart IP brings holiday magic to life in Lapland’s Santa Village, Finland
NATICK, MA, December 16, 2025 — Nestled in Finland’s northernmost region, Lapland has become the cultural capital of all things Christmas. Located 180 kilometres north of the Arctic Circle near the Levi ski resort lies the Tonttula Elves Village, where the magic of the festive season is brought to life. At the heart of the village, guests are welcomed into an immersive tour of Santa’s home and workshop — found within Santa’s Visitor Centre — where a Genelec Smart IP sound system surrounds guests with the yuletide spirit of the North Pole.
Finnish entrepreneur, Päivikki Palosaari, has a long-standing history with Genelec, having utilised its loudspeakers across her successful line of hotels and restaurants. “I visited Mrs. Palosaari and her husband, Mika Latva, about a year prior to the project,” says Henri Ulmanen, Genelec Sales Engineer. “Mr. Latva wanted to create an immersive journey through Santa’s magical realm, where audio would be key to unlocking this winter wonderland.”
“Audio plays a crucial role in the sensory experience,” Ulmanen states. “It guides visitors through each moment, so it needed to be completely immersive to establish an atmosphere of magic and wonder.” This required full coverage for background music alongside localised sound effects, dialogue, and narration when needed, without overwhelming the visual spectacle.
Ulmanen designed a Genelec Smart IP system consisting of various loudspeaker models to ensure the immersive experience reached its full potential. “Different models were chosen for each zone to suit the space and audio needs,” he describes. “In the grand café and gift shop, eighteen 4430 loudspeakers provide wide coverage and a cheerful musical backdrop, keeping the hub lively for shopping and dining. We went with the largest Smart IP model to allow sufficient headroom for different uses, such as events or conferences.”
In Santa’s House and Gift Laboratory, six discreet 4410 Smart IP loudspeakers enhance the rustic setting with warm, joyful music to strengthen the homely atmosphere. “The compact size of the 4410s is perfect for Santa’s House as the loudspeakers are tucked away and unobtrusive, while delivering clarity and coverage for background music.”
The standout is the Grand Hall, where audio plays a more central role in bringing the magic to life. “Here, four 4420s are positioned above projection screens,” describes Ulmanen. “This space relies heavily on sound effects and dialogue due to the Talking Tree in the centre of the room.” The Talking Tree comes to life with the sound of its rich and powerful voice engulfing visitors in its exciting Christmas tale. A stunning visual display takes place on the screens alongside the audio to captivate children and adults alike. “As the tree is the focal point of the room, the audio needed to be clear and localised. To intensify output, a Genelec 3440 subwoofer was positioned behind the tree, ensuring its voice can be heard above all other elements.”
Already involved in the project’s lighting and video, Finnish AV specialists ApplyLight Oy were tasked with integrating the Genelec loudspeakers into the wider system. “The Grand Hall — with its projections, lighting, and layered sound — was our main focus,” explains ApplyLight’s Tommi Puisto. “We used multitrack mixing to blend audio effects with the Talking Tree’s narration, making the story more vibrant.” To ensure smooth operation, ApplyLight designed a simple tablet interface for tour guides, allowing them to activate technology through handheld devices while guests move through the experience.
Q-SYS was implemented to manage all AV elements, pairing effortlessly with Genelec Smart IP via the Dante® network. “We also had help from Smart IP Manager, which allowed us to configure each loudspeaker individually, enabling precise delay timing, multitrack setup, and even control of elements such as LED screen dimming,” adds Puisto. “Audio, power, and control are carried through a single CAT6 cable, making the system efficient, cost-effective, and future proof, while remaining practically invisible to visitors. Genelec Smart IP made the installation so much easier than it would be with any other equipment.”
Through the combined expertise of Henri Ulmanen and ApplyLight Oy, the enchanting wonderland of Santa’s North Pole was brought to life with the premium audio of Genelec loudspeakers as part of a sophisticated AV system. “There have been absolutely no issues with the sound, and the loudspeakers have guaranteed an atmosphere of joy and merriment,” states Puisto. “Working with Genelec’s Smart IP series has been both effortless and rewarding, allowing us to deliver a system that is reliable, flexible, and truly magical for visitors.”
“I have heard only positive feedback from Päivikki Palosaari and Mika Latva,” Ulmanen notes. “While they’ve been long-term Genelec users, this was their first time using Smart IP loudspeakers, and they couldn’t have been more impressed.” From the cozy rooms of Santa’s House to the spectacle of the Grand Hall, the Genelec Smart IP system ties each moment together, filling every space with warmth, clarity, and festive spirit.
For more information, visit www.genelec.com.
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Photo file 1: Genelec_Elves_Village_PR_image_1.JPG
Photo caption 1: Christmas comes to life inside Lapland’s Santa Visitor CentrePhoto file 2: Genelec_Elves_Village_PR_image_2.JPG
Photo caption 2: In the grand café and gift shop, eighteen 4430 Smart IP loudspeakers provide wide coveragePhoto file 3: Genelec_Elves_Village_PR_image_3.JPG
Photo caption 3: Christmas comes to life inside Lapland’s Santa Visitor CentrePhoto file 4: Genelec_Elves_Village_PR_image_4.JPG
Photo caption 4: The Grand Hall plays a central role in bringing the magic to lifePDF file: Santas_Visitor_Center_Case_Study_Genelec_ENG.PDF
PDF caption: Santa Visitor Centre Genelec case studyGenelec, the pioneer in Active Monitoring technology, is celebrating over 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Genelec is also continuing with its 18th year of Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.
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—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.