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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Genelec Inc. Emphasizes Sustainability and Green Practices with New Installation of Solar Panels at North America Headquarters
NATICK, MA, October 27, 2021 — Since 1978, Genelec has had a vision for superb audio innovation and has put this philosophy into all of its products. Over those four decades and counting, Genelec has consistently followed a path of sustainable development and environmental responsibility, and it has made low energy consumption and long product lifespan central to its design philosophy. Overall, 94% of the aluminum used in Genelec enclosures is recycled, with the three major sources being beverage cans, old automobile parts and scrap from the production of new aluminum parts and components. Moving forward in the new millennium, Genelec is committed to even more sustainability, with renewable energy in all of its endeavors, and this is reflected in the operations of the brand’s world headquarters in Iisalmi, Finland, which was remodeled and expanded in 2020 with a significant emphasis on green practices.
Now, the headquarters of Genelec Inc. (the brand’s North American subsidiary) in Natick, Massachusetts, has followed suit and has installed a large array of solar panels, which will serve to power the facility, and because of the amount of energy those panels produce, the Natick facility is truly off the grid (i.e. producing more energy than it consumes). Additionally, the facility has upgraded to all LED lighting. This complex, based in the rich audio technology hub of Greater Boston, includes a warehouse, state-of-the-art immersive demonstration room known as the Genelec Experience Center, and the main operations for North American marketing, sales support and customer service for the brand. This deployment is part of an ongoing brand-wide initiative to move toward entirely sustainable energy practices, involving solar, wind and hydroelectric energy.
“Powering our facilities in Finland and now North America, solar power is a major component of sustainable infrastructure,” noted Lisa Kaufmann, Genelec Inc. Managing Director. “Continuing a tradition of being a leader in the audio industry, Genelec is excited to carry over the same principles that make our products great and power our research and development cleanly, affordably and efficiently. The year 2021 also marks the 25th anniversary of Genelec Inc.’s operation in North America, and what better year to shift our center’s energy consumption to a more environmental option? And moving forward, we will continue to seek new ways to reduce our energy footprint and prioritize the health of our planet.”
View a video on Genelec Inc.’s new solar panels at https://youtu.be/i65x9gvTIs8.
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Photo file 1: GenelecInc_SolarPanels.JPG
Photo caption 1: New solar panel array at Genelec Inc.’s headquarters in Natick, MassachusettsPhoto file 2: GenelecInc_SolarPanels_Aerial.JPG
Photo caption 2: New solar panel array at Genelec Inc.’s headquarters in Natick, Massachusetts (aerial shot)Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Genelec is also celebrating 15 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.