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PRESS RELEASE
Contact: Clyne Media, Inc.
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Genelec spices up audio quality at The Mill in Malmö, Sweden

NATICK, MA, April 21, 2020 — The Quality Hotel The Mill, in central Malmö, Sweden, has recently reopened after a full-scale, top-to-bottom renovation. Part of the successful Nordic Choice chain, The Mill, in addition to its 244 rooms, boasts ten conference rooms of varying sizes and a highly spec’d gym to cater to all the needs of the business traveler. All of the conference rooms plus the gym are equipped with high quality Genelec sound systems complete with Crestron control for a flawless audio experience. Nordic Choice turned to leading Swedish integrator Informationsteknik to design, supply and install the AV systems throughout the hotel. With offices in Stockholm and Malmö, Informationsteknik is one of Sweden’s leading suppliers of customized solutions of audio, lighting and video technology for meeting and conference spaces. Informationsteknik had no hesitation in specifying Genelec throughout to meet the hotel’s exacting quality and aesthetic requirements. The conference rooms are all named after the various spices that are sold at the famous Möllevångstorget market nearby. As a result, each room benefits from its own rich color scheme according to the spice after which it is named. Cocoa, saffron and cinnamon are just some of the names that have inspired the décor. Gustav Rue from Informationsteknik’s installation sales department explains that of all the requirements specified in the brief, the need to match the technology with the décor was perhaps the most challenging. “When we were asked to find a comprehensive solution of very high quality, it emerged relatively early on that a decisive factor would be how the technology could be color-matched to match the interior,” notes Rue. “Genelec proved to be the perfect solution, both in terms of quality and aesthetics.” “We selected a variety of models from the 4000 Series of installation speakers depending on the size of the room,” he continues. “As far as quality is concerned, their clarity and vocal intelligibility is second to none. They are also incredibly reliable, which is important for a busy hotel conference environment. However, what really made the difference for this project was the fact that we could custom-paint the speakers in absolutely any shade to precisely match the color palette of each space. As you move from room to room, the feeling is completely seamless.” Hotel manager Burim Sumiq is thrilled with the results. “We deliberately chose to invest a little extra in technology in our meeting rooms, as we wanted the best possible experience for our guests,” he reveals. “We’re right in the center of Malmö and only 30 minutes from Copenhagen, so we’re ideally placed as a business hub.” “We wanted to focus on sound and speaker experience, but with a special proviso: our conference rooms are really something quite special, each with a unique and carefully designed color scheme, so it seemed important to us to find a company that could deliver a solution that could match the interior without compromising on sound quality. Our local integration partner, Informationsteknik, recommended Genelec, which I already knew to be a brand that stood for quality and fantastic sound. However, once the speakers were installed and we heard them for the first time, I was literally blown away. The sound was quite simply amazing. Best of all, it didn’t need to be excessively loud, and the clarity and intelligibility at low volumes are superb, and that is really important for our guests – they don’t need to hike up the volume in order to have a great sound experience.” Gustav Rue is delighted to have a happy client. “It’s always satisfying when the customer is happy, and in this instance it’s not just about the technology – which, in any case, is of top quality – it’s about the whole aesthetic experience, and Genelec really came through for us at every level. They are a great partner to work with – always helpful and engaged in our customer’s project, and of course, they make great-sounding loudspeakers!” View video here: https://youtu.be/G6zGodildnI

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Photo file 1: Quality_Hotel_The_Mill_Genelec_-_Press_Image_1.JPG Photo caption 1: Conference room at Quality Hotel The Mill in Malmö, Sweden, featuring installed Genelec loudspeakers Photo file 2: Quality_Hotel_The_Mill_Genelec_-_Press_Image_2.JPG Photo caption 2: Outside view of conference room at Quality Hotel The Mill in Malmö, Sweden. Photo file 3: Quality_Hotel_The_Mill_Genelec_-_Press_Image_3.JPG Photo caption 3: Genelec loudspeaker installation at Quality Hotel The Mill in Malmö, Sweden Photo file 4: Quality_Hotel_The_Mill_Genelec_-_Press_Image_4.JPG Photo caption 4: Entrance to Quality Hotel The Mill in Malmö, Sweden PDF file: Quality_Hotel_The_Mill_Genelec_Case_Study.PDF PDF caption: Quality Hotel The Mill Genelec case study Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.