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The 8331A and 8341A three-way coaxial studio monitors in RAW finish.

Genelec will donate a portion of the sales revenue from both 8331A and 8341A RAW models to the Audio Engineering Society (AES) throughout 2022.

 
Genelec


PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616

FOR IMMEDIATE RELEASE

Genelec’s RAW series welcomes 8331 and 8341 coaxial model


NATICK, MA, April 20, 2022 — Genelec, the global leader in professional monitoring solutions, has expanded its range of RAW aluminum models to include the 8331 and 8341 three-way coaxial studio monitors from The Ones series, with a portion of each sale of these new models being donated to the Audio Engineering Society (AES) throughout the whole of 2022.

Originally unveiled in 2020, the distinctive RAW finish is available on a selection of the most popular models in Genelec’s Studio, AV and Home Audio ranges, and has been warmly received by customers the world over for its combination of sustainability and “industrial” design aesthetic. The RAW versions require no painting and less finishing material than standard painted models – creating an even more environmentally friendly loudspeaker that allows the natural beauty of the enclosure’s recycled aluminum to shine through, and gives each individual loudspeaker a unique look and feel.

All RAW models feature the timeless Minimum Diffraction Enclosure (MDE) design, developed by Genelec in close collaboration with leading industrial designer Harri Koskinen. By eliminating edge diffractions, the MDE delivers incredibly flat frequency response, precise imaging and unparalleled acoustical performance. The slimline enclosure is elegantly cast and beautifully finished to produce an extremely rigid structure with large internal volume – thereby extending the frequency response while simultaneously reducing resonances and thus the quantity of internal damping material required. 

Launched in 2017, the super-compact 8331 and 8341 three-way point source models offer extraordinary imaging, accurately controlled directivity in both planes, ultra-nearfield excellence, extended frequency response and fatigue-free listening. This enables professionals to work faster and make more informed, consistent decisions when recording and mixing.

As part of Genelec’s Smart Active Monitoring family, all models in The Ones range integrate tightly with GLM software, which can calibrate and control entire Genelec smart monitoring systems. Based on data from thousands of studios around the world, GLM is able to minimize the room’s detrimental influence on the sound, enabling the user to produce mixes that translate perfectly to other systems, whether the format is stereo, surround or high channel count immersive.

The decision to donate a percentage of RAW 8331 and 8341 sales to the AES during 2022 stems from Genelec’s longstanding role as a Sustaining Member of the Society, and the valuable work that the AES brings to individuals for career advancement, and to the audio industry as a whole. The AES’s crucial Standards work, promotion of audio research, development of milestone events and education spanning the breadth of audio technology has led the industry forward for more than 70 years.

“Genelec has been an amazing partner to the Audio Engineering Society,” says AES President Josh Reiss. “We share a commitment to the advancement of the audio arts and sciences, which Genelec has proven by sharing resources and knowledge that advance our joint mission. With the launch of its RAW series of loudspeakers in 2020, Genelec further demonstrated that commitment by pledging a portion of the proceeds of the line to the Society. That pledge was realized in a sizable donation that helped sustain the Society’s essential role in the audio industry during the dark days of the pandemic. Genelec is once again demonstrating its dedication to the Society with the announcement of a new pledge to contribute to AES a share of the proceeds of 2022 sales of the newly introduced RAW version of Genelec’s The Ones monitors. The depths of the Society’s gratitude for Genelec’s partnership cannot be overstated.”

“The RAW series is part of our ongoing commitment to sustainability, which we consider to be of equal importance as profitability and sound quality,” explains Genelec Managing Director Siamäk Naghian. “It’s clear that the popularity of RAW is a direct response to customers who have a growing awareness of environmental issues, but also appreciate the opportunity to own a premium loudspeaker with a unique aesthetic appeal. As our flagship studio monitor range, we’ve had many requests to make The Ones models available in the RAW series, so we’re very happy that we’ve now perfected a way of producing the 8331 and 8341 to the same high standards as the other RAW models. We’re also delighted that the success of RAW will be helping to contribute to the outstanding work that the AES does for our industry.”

For more information, please visit www.genelec.com/RAW.


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Photo file 1: 2022_Genelec_RAW_8331_8341_PR1.JPG
Photo caption 1: The 8331A and 8341A three-way coaxial studio monitors in RAW finish.

Photo file 2: 2022_Genelec_RAW_8331_8341_PR2.JPG
Photo caption 2: Genelec will donate a portion of the sales revenue from both 8331A and 8341A RAW models to the Audio Engineering Society (AES) throughout 2022.

Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Genelec is also celebrating 15 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.

 

 

 

 

 

 

 

 

 

 

 

 


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