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GUITAR CENTER & FENDER®
JOINED FORCES TO SELL OUT
185 TRIBUTE SERIES ERIC CLAPTON BLACKIE® STRATOCASTER® GUITARS
IN ONLY 7 HOURS ON BLACK FRIDAY
— 185 Fender® Custom Shop Tribute Series BLACKIE® Stratocaster®
guitars,
recreations of Clapton’s beloved guitar, went on sale through
Guitar Center on “Black Friday,”
November 24th at 7 a.m. PST (10 a.m. EST), and a little after 2 p.m.
PST all 185 guitars were sold! —
— Purchased by Guitar Center as one of four classic Clapton-owned
guitars at
an historic Christie’s auction, this rock & roll icon was
painstakingly
recreated down to the smallest detail by the renowned Fender® Custom
Shop Master Builders —
— A portion of the proceeds from the sale of these guitars, each
of which carried an
MSRP of $24,000 ($20,000 Guitar Center Guaranteed Lowest Price), will
be donated to the
Crossroads Centre in Antigua, an International Centre of Excellence
founded by Clapton for the treatment of alcohol, drugs and other addictive
disorders —
WESTLAKE VILLAGE, CA, November 30, 2006 —
Guitar Center, Inc. (Nasdaq NMS: GTRC), America’s leading musical
instrument and professional audio retailer, made an enormous contribution
to the preservation of music history when it purchased at auction, for
$959,500, the Fender® Stratocaster® guitar once owned by Eric
Clapton and affectionately known as BLACKIE®. Guitar Center also
made history when 185 Fender® Custom Shop Tribute Series BLACKIE®
Stratocaster® guitars, meticulously handcrafted by the renowned
Fender® Custom Shop Master Builders, sold out in less than 7 hours.
A portion of the proceeds will benefit the legendary artist’s
Crossroads Centre in Antigua. The Crossroads Centre is an internationally
recognized treatment center for addiction, founded by Clapton.
The 185 guitars earmarked for the U.S. market were offered
for sale starting Friday, November 24, 2006, at precisely 10 a.m. EST,
9 a.m. CST, 8 a.m. MST and 7 a.m. PST, and were sold strictly on a first-come,
first-serve basis through Guitar Center’s more than 195 U.S. retail
locations. Within the first two minutes, 106 of the recreated BLACKIE®
guitars had been sold to eager aficionados, each at $20,000. In just
over 7 hours, the remaining guitars were completely sold.
“I am delighted to hear that the replica of BLACKIE®,
which was a guitar very special to me, has proved to be such a success
and that the project will help support the Crossroads Centre, Antigua
and in particular the new transitional living facility that Crossroads
is in the process of acquiring in Delray Beach, Florida,” said
Eric Clapton.
BLACKIE®, a mid-1950s Fender® Stratocaster®
guitar pieced together by Clapton himself from numerous individual Fender®
guitars, was Clapton’s main instrument throughout the 1970s and
’80s. Clapton’s albums 461 Ocean Boulevard, Slowhand,
No Reason to Cry and Just One Night, among others,
were all recorded with BLACKIE®. In addition to memorable solo tours,
Clapton and BLACKIE® shared the stage with Pete Townshend, the Rolling
Stones, Bob Dylan, Muddy Waters and The Band.
This historic addition to the Custom Shop Tribute Series replicates
BLACKIE® down to the smallest of details — from the worn-to-the-wood
body, to the neck re-shaped by Eric’s hand as he played a thousand
heartfelt solos, to the unmistakable cigarette burns on the headstock.
When Clapton envisioned his Crossroads Centre, now an
internationally renowned treatment facility for addiction disorders
in Antigua, he offered his famed BLACKIE® Fender® Stratocaster®
for sale at auction through the prestigious Christie’s auctioneers.
The auction was held on June 24, 2004, in New York City. There, Guitar
Center purchased it for $959,500 — one of the highest prices on
record ever paid for a guitar. Guitar Center, a leading sponsor of Clapton’s
landmark Crossroads festival in Dallas, TX, brought the guitar to Fender®’s
Custom Shop in Corona, CA, where Fender®’s experienced Master
Builders meticulously measured it millimeter by millimeter, analyzing
every part of the original BLACKIE®. Their precision extended to
reproducing the legendary distressed #50 “Duck Bros” road
case complete with stenciled London phone number 01 486 8056 and artificially
aging the finish to ensure an authentic vintage look. Clapton himself
approved this incredible accomplishment, as indicated on a Certificate
of Authenticity personally signed by Eric Clapton himself.
Commenting on the success of the BLACKIE® project,
Alan Waite, Sr. V.P. Sales – USA & Canada for Fender®
Musical Instruments Corporation, stated, “Without the creative
genius of Eric Clapton, the extraordinary commitment of Guitar Center,
and the dedication of the people at Fender®, this historic occasion
could not have happened.”
Guitar Center’s Vice President of Merchandising,
Guitar Division, Keith Brawley, stated, “Everyone at Guitar Center
is extremely proud of our association with Eric Clapton and Fender®
and we’re excited for all the players and collectors who will
enjoy these incredible instruments. We are equally delighted that the
sales of these guitars will additionally result in a charitable donation
to support the Crossroads Centre and their efforts to battle substance
abuse.”
Because of the continuing high consumer demand for instantly
collectable guitars, the Fender® Custom Shop Tribute Series Master
Craftsmen are already hard at work on their 2007 spring edition. For
more information visit www.fender.com.
Photo File: BLACKIE_Execs.JPG
Photo Caption: Pictured (L-R) celebrating this historical sales event:
Jay Wanamaker, Guitar Center Executive Vice President, General Merchandise
manager; Tony Motta, Fender®/Guitar Center National Accounts Representative;
Michael Doyle, Director of Merchandising, Guitars and Amplifiers; Keith
Brawley, Guitar Center Vice President Merchandising, Guitar Division;
Alan Waite, Fender® Sr. Vice President Sales – USA & Canada;
and of course – front & center – BLACKIE®. Photo
by Richie Pidanick. (This photo is the property of Guitar Center and
may be used by the media only for the purpose of one-time reproduction.
Unauthorized use, alteration or reproduction of this photograph is strictly
prohibited.)
Photo File: Clapton_BLACKIE.JPG
Photo Caption: Eric Clapton performs using the first BLACKIE® replica
prototype at the Royal Albert Hall on May 17, 2006. Photo by Luca Zagami/©2006
FMIC. (This photo is the property of FMIC and may be used by the media
only for the purpose of one-time reproduction. Unauthorized use, alteration
or reproduction of this photograph is strictly prohibited.)
About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers,
percussion instruments, keyboards and pro-audio and recording equipment.
Our retail store subsidiary presently operates more than 195 Guitar
Center stores across the United States. In addition, our Music &
Arts division operates more than 90 stores specializing in band instruments
for sale and rental, serving teachers, band directors, college professors
and students. We are also the largest direct response retailer of musical
instruments in the United States through our wholly owned subsidiary,
Musician’s Friend, Inc., and its catalog and website, www.musiciansfriend.com.
More information on Guitar Center can be found by visiting the Company’s
web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar
Center, Inc. Other brand or product names may be trademarks of the respective
companies with which they are associated.
About Fender® Musical Instruments Corporation
Fender® Musical Instruments Corporation (FMIC) is the world’s
foremost manufacturer of guitars, amplifiers, and related equipment.
Since 1946, the name Fender® has become synonymous with all things
rock ‘n’ roll: from Buddy Holly to Jimi Hendrix to Eric
Clapton to Kurt Cobain and everything in between. Fender®’s
iconic instruments, such as the Telecaster®, Stratocaster®,
Precision Bass® and Jazz Bass® guitars are known the world over
as the instruments that started the rock revolution, and they continue
to be highly prized among today’s hottest guitarists and collectors
alike. FMIC markets using the brand names Fender®, Squier®,
Guild®, Gretsch®, Jackson®, Charvel®, SWR®, Tacoma®,
Olympia® and Brand X®. More information on FMIC can be found
by visiting the Company's web site at www.fender.com.