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Jerry Brandehoff, Guitar Center Chief Merchandising Officer


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Guitar Center appoints Jerry Brandehoff as Chief Merchandising Officer


Guitar Center announces appointment of Brandehoff to the position, which will further GC’s initiatives to serve the serious musician


Westlake Village, CA (February 4, 2025) – Guitar Center, the world’s largest retailer of musical instruments, announces the appointment of Jerry Brandehoff to the position Chief Merchandising Officer, joining the company’s Executive Team on February 3. The announcement was made by Gabe Dalporto, Guitar Center CEO, and reflects the company’s ongoing growth initiatives.

“Jerry is a dynamic and inspirational retail executive with over 30 years of experience leading merchandising and product teams for world-class global brands,” said Dalporto. "Through his leadership style, he is dedicated to empowering teams, driving performance, and fostering collaboration. He was selected after an extensive search, and he stood out as the clear leader to help deliver our critical strategic priorities this year.”

In his new position, Brandehoff will lead Guitar Center’s merchandising organization, which encompasses buying and planning of general merchandise and private label brands for Guitar Center across all channels. Dalporto continues, “This is a critically important role as we transform our assortment to serve the serious musician, with the outcome of accelerated revenue growth, margin expansion, improved customer satisfaction, tight inventory management, and ultimately, market share gains.”

Brandehoff joins Guitar Center from Wayfair, where he most recently held the position of Chief Merchant, as well as additional leadership roles during his tenure. Previously he held leadership positions with Gap Inc, PVH, and Williams Sonoma Inc. He will be based out of Guitar Center’s Support Center in Westlake Village, CA.  

“I am both thrilled and honored to be joining the leadership team at Guitar Center,” said Brandehoff. “Music and musical instruments play such an important role in the lives of musicians and fans alike, and Guitar Center has been at the heart of this for generations. I started playing the saxophone in elementary school, and fully appreciate the power that music and instruments can unleash on an individual. I look forward to taking guitar and keyboard lessons through the Guitar Center Lessons program.”


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Photo caption: Jerry Brandehoff, Guitar Center Chief Merchandising Officer

About Guitar Center:
Guitar Center is the leading retailer of musical instruments, lessons, repairs, and rentals in the U.S. With more than 300 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. Guitar Center also provides customers with various musician-based services, including Guitar Center Lessons, where musicians of all ages and skill levels can learn to play a variety of instruments in many music genres, GC Repairs, an on-site maintenance and repairs service, and GC Rentals, a program offering easy rentals of instruments and other sound reinforcement gear. Additionally, Guitar Center’s sister brands include Music & Arts, which operates more than 250 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, parents and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States. For more information about Guitar Center, please visit guitarcenter.com.

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