Musician’s Friend Promotes Randy Pratt to Director of Merchandising,
Drums and Percussion

Industry veteran Pratt focused on taking the Musician’s Friend drum business to the next level


Los Angeles, CA, December 9, 2013 – Musician’s Friend, Inc (MF), the largest direct response retailer of musical instruments and gear in the U.S., and a division of Guitar Center, announces that Randy Pratt has been promoted to Director of Merchandising, Drums and Percussion, Musician’s Friend Division. The announcement was made by Gene Joly, President, Musician’s Friend Division, and represents MF’s continued emphasis on the drum and percussion market. Randy is widely known in the industry as one of the most savvy and experienced drum merchants in all of eCommerce and is deeply respected in the drum and percussion vendor community.

Randy’s 18-year career with Musician’s Friend began in 1995 as a Telephone Sales Representative in the original Medford, Oregon call center. After being promoted to Technical Support Lead, he was then moved into the Merchandising department, where he became the very first Musician’s Friend Drum and Percussion Category Manager in 1995. In 2011, Randy moved to Guitar Center’s Westlake Village campus, where he became Enterprise Category Manager for Drum Accessories. In his new role, Randy will head up the Drums and Percussion category in the Musician’s Friend division.

Gene Joly, President – Musician’s Friend Division, said, "We are so fortunate to have Randy managing the Drums and Percussion categories for the Musician's Friend Division. His promotion is well deserved after 18 years of stellar service to our company and passionate devotion to our percussion clientele."

Randy Pratt said, "I'm both excited and honored to have been promoted to Director of Merchandising, Drums and Percussion, for Musician's Friend. Musician's Friend has a very strong customer base, and by focusing on our core strengths – unique and exclusive brands and models, amazing breadth of assortment – and by being first to market with those 'must have' products, I see us really taking our drum business to the next level."



About Musician’s Friend
Musician's Friend, Inc. is a global top 50 Internet retailer and the leading direct marketer of musical instruments in the United States. Musician's Friend is a wholly owned subsidiary of Guitar Center, the largest retailer of musical equipment. Musician's Friend, Inc., was founded in 1983. With more than 70,000 unique products for sale, the company covers a wide range of musical needs, including guitars, basses, amplifiers, keyboards, live sound, recording equipment, drums, percussion, woodwind, brass and orchestral stringed instruments, as well as related accessories that are marketed through musiciansfriend.com, its print catalogs and contact centers.

About Guitar Center
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment. Our retail store subsidiary presently operates more than 250 Guitar Center stores across the U.S. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc. In addition, our Music & Arts division operates more than 120 stores specializing in band instruments for sale and rental, serving students, teachers, band directors and college professors. More information on Guitar Center can be found by visiting the company's Website at www.guitarcenter.com.


Christopher Ian Bennett | Guitar Center, Inc. | christopher.bennett@guitarcenter.com | (805) 358-8491









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