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Interface for the Waves Greg Wells ToneCentric plugin
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
Waves Audio Introduces the Greg Wells ToneCentric Plugin
141st International AES Convention, Los Angeles, CA, September 29, 2016 — Waves Audio (booth 721), a leading provider of digital signal processing solutions, is introducing the Waves Greg Wells ToneCentric plugin, part of the Waves Signature Series. The plugin was created in collaboration with multiple GRAMMY®-nominated producer, musician and mixing engineer Greg Wells (Adele, Katy Perry, OneRepublic), who has songs on over 85 million units sold. Greg Wells ToneCentric is a richly musical harmonic enhancer that adds fatness and presence to individual tracks or entire mixes, in the studio or live.
Greg Wells remarked, on his vision for the plugin, “I’m always on the hunt for ways to pull more music out of the speakers. You get a beautiful effect when you run audio through healthy vacuum tubes and big transistors wound the right way, and record it to a great tape machine. This plugin is an homage to the great analog gear that leaves a wonderful sonic footprint on your sound.”
He elaborates, “There are certain pieces of gear in my studio that consistently do this for me without fail: a holy grail 1950s mono tube compressor, a tape machine, a custom-made vacuum tube console. Several plugins do a great job pointing in this direction, but sometimes I find the high end suffers. In developing ToneCentric, it was important to me to keep things sonically quite full overall, but with an added depth of field. As with all the plugins in my Signature Series, there is an enormous amount going on behind the simplicity of the single-knob interface. Different settings on the knob will yield different results, and I encourage you to experiment with subtle to mid to drastic levels. Here’s to more tone-filled music! I hope you like it as much as I do.”
Waves Greg Wells ToneCentric plugin features:
- Harmonic enhancement plugin
- Created with producer, songwriter & mixing engineer Greg Wells (Adele, Katy Perry, OneRepublic, Mika, Twenty One Pilots)
- For use in the studio or live
- User-friendly single-knob control
Photo file: ToneCentric.JPG
Photo caption: Interface for the Waves Greg Wells ToneCentric plugin
About Waves Audio Ltd.:
Waves is the world’s leading developer of audio DSP solutions for the professional, broadcast, and consumer electronics audio markets. Since its start in the early '90s with the introduction of the Q10 equalizer plugin, Waves has gone on to develop a comprehensive line of over 200 audio plugins, including industry standards like the L1 and L2 Ultramaximizers, popular vintage console models, and innovative mixing tools like Vocal Rider and the Artist Signature Series. For its accomplishments, Waves received a Technical GRAMMY® Award in 2011, and the Q10 was selected as an inductee into the TECnology Hall of Fame. In 2016, Waves released the eMotion LV1 mixer, a revolutionary live digital mixing console that provides real-time audio mixing for front-of-house, monitor, studio and broadcast engineers. Waves technologies are now used to improve sound quality in virtually every sector of the audio market, from recording, mixing, mastering and post-production to broadcast, live sound, and consumer electronics. Waves has over 20 years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge of human auditory perception to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and top-selling video games worldwide. Waves offers computer software and hardware-plus-software solutions for the professional and broadcast markets. The company’s WavesLive division is a market leader in all live sound sectors, spearheading the development of solutions for all live platforms. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, LG, TCL, Lenovo, Asus, Denon and more.
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Waves Audio is exhibiting at booth 721 at the 141st AES Convention in Los Angeles, CA.