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“Boom Key”
PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Waves Intelligent Audio Technologies Teamed Up with alcatel to Enhance
the Audio Experience for alcatel IDOL 4 Series Smartphones
— Creatively engineered by Waves, the IDOL 4 Series takes the user audio experience up a notch with augmented media features and the innovative Boom Key —
Knoxville, TN, March 16, 2016 — Today alcatel and Waves Audio announced their collaboration to create a unique premium audio experience for alcatel’s new flagship IDOL 4 series smartphones. The recipient of a Technical GRAMMY® Award and the top Audio DSP technologies developer, Waves Audio offers the widest technology portfolio by far in the consumer industry. Capitalizing on its industry-leading portfolio of technologies and award-winning legacy spanning all sectors of the media world, Waves is providing professional-grade sound to alcatel for enriched audio performance.
The collaboration complements the IDOL 4 and IDOL 4S listening experience thanks to Waves’ proprietary MaxxSense orientation support technology. This additional support provides an uninterrupted, consistent listening experience on the IDOL 4 and IDOL 4S – whether in portrait, landscape or even in the flipped-over position.
alcatel’s uniquely designed IDOL 4 and IDOL 4S take everything up a notch with a new augmented multimedia experience accessed via a dedicated hardware button called the Boom Key. The Boom Key offers “Boom My Music,” an audio experience conceived by alcatel and engineered by Waves to automatically optimize music with one simple touch. Other Boom Key innovations by the brand include “Boom My Camera,” “Boom My Gallery,” “Boom My Game” and “Boom My View,” each with their own set of enhancements.
“This partnership just made perfect sense and we will continue this great team work with Waves! Waves and alcatel share the same vision — to provide a premium audio experience to our consumers anytime, anywhere,” says Dan Dery, Chief Marketing Officer at alcatel. “Our collaboration will help bring custom-made and innovative experiences to our consumers, which is always our priority.”
“The IDOL 4 series represents a cutting-edge line of devices for today’s engaged, connected individual,” says Tomer Elbaz, Executive Vice President, Waves Consumer Division. “Waves’ goal is to help provide solutions for our partners, creating unprecedented experiences.”
Jack Joseph Puig, a multi-platinum GRAMMY® Award-winning record producer/mixer and Head of Global Marketing, Waves Consumer Division, echoes Elbaz’s statements: “Intelligent audio is becoming an expected feature set, and Waves is at the forefront of the innovations in this sector. With continued development in intelligent audio technology, which senses content, the device and the user’s environment, Waves is rapidly leading the charge in meeting the needs of today’s mobile user, with a strong sense of the virtual reality and augmented reality trends that are quickly emerging. Waves Audio’s Maxx Technologies ensure that it just works. The future is about anticipating the many ways people will interact with their devices, and Waves is delivering practical tools that work with people’s devices and environment to deliver a superior sonic experience in real time.”
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Photo file 1: alcatel_IDOL4_user.JPG
Photo caption 1: alcatel IDOL 4 user graphicPhoto file 2: alcatel_IDOL4_BoomKey.JPG
Photo caption 2: alcatel IDOL 4 “Boom Key”About alcatel
alcatel is a brand of TCL Communication, an international, multicultural company that designs, develops and markets a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and a division of TCL Corporation, one of the largest consumer electronics companies in the world.Media Contact
Fran Tam – alcatel Global
Tel: +852 3180 2831
E-mail: fran.tam@tcl.comAbout Maxx® Technologies by Waves
Maxx by Waves is revolutionizing sound performance on PCs, TVs, speakers, tablets and mobile devices the world over. By implementing professional-grade audio digital signal processing (DSP) technologies on a broad range of devices, Waves is putting professional, studio-quality processors directly into the hands of users and setting new sonic standards.
The world’s leading developer of audio DSP technologies for the music, movies, games, broadcast and electronics industries and a recipient of a Technical GRAMMY® Award, Waves is the one-stop solution for OEMs, offering an extensive portfolio of innovative sound design technologies to address all the audio challenges of the consumer market.About Waves, Ltd.
Waves is the world-leading developer of audio DSP technologies and the driving power behind hit records, major motion pictures and popular video games the world over. A recipient of a Technical GRAMMY® Award, Waves is acclaimed by top professional and prosumer users worldwide. More than 250,000 recording studios and mixing and mastering facilities use Waves’ portfolio of cutting edge technologies on a daily basis to create top-selling music, movies and games. Waves’ professional technologies, 20+ years of expertise, and passion for sound are now utilized to meet mobile audio challenges and deliver premium audio experiences on mobile devices.
All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.comCorporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.comWaves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com, Web: https://clynemedia.com
All Rights Reserved.