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WAVES AUDIO LIVE DIVISION APPOINTS ACCLAIMED FRONT-OF-HOUSE ENGINEER GREG PRICE AS PRODUCT SPECIALIST
— Price will share his knowledge and experience with Waves team for ongoing development and expansion of Live Sound Technologies —
KNOXVILLE, TN, July 13, 2011 — Waves Audio is pleased to announce that acclaimed Front-of-House (FOH) engineer Greg Price has joined the Waves Live Division as a Product Specialist. Since getting his start at California’s The Record Plant almost four decades ago, Price has forged a career as a first-call live sound engineer. His live resume includes such acts as Weezer, Foo Fighters, Van Halen, the Cheetah Girls/Hannah Montana, Audioslave, Black Sabbath, Glee’s “The TV Show Tour,” Rage Against the Machine, Ted Nugent, Kiss, Aerosmith, Bon Jovi, ZZ Top, Them Crooked Vultures and many more.
As part of his role as a Waves Product Specialist, Price will be called upon to share his vast knowledge with the Waves customer base, as well as shed light upon the digital revolution now taking place in the Live sound arena. As an early adopter of Waves plugins for live sound, Price is uniquely qualified to communicate the tremendous technological transformation currently transpiring, as well as explain the intricacies of this transition, based on his own real-world experience. As one of the busiest FOH engineers in the business, Price will draw upon his ongoing activities to expand the breadth of his expertise, bringing with him up-to-the-minute knowledge of the trends, changes and challenges facing of the world of Live sound.
Price stated, “I am very honored and excited to join the Waves Live team. Waves plugins bring my vision of sound to life. If you can dream of the sound, Waves plugins can make it come alive. The best investment you can make in your engineering career will be with Waves technology.”
Waves CEO Gilad Keren stated, “Greg is one of the best front-of-house engineers out there, and his experience is a tremendous asset to both the Waves team and our end users. His vast knowledge of live sound and touring will be a vital addition to the Waves Live division. We welcome Greg and look forward to working together.”
For more information, please visit www.waveslive.com or www.waves.com.
About Waves Ltd.:
From its start in the early '90s with the introduction of the Q10 equalizer plugin, Waves, a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, has gone on to develop a comprehensive line of over 100 audio plugins including industry standards like the L1 and L2 Ultramaximizers, popular vintage console models, and innovative mixing tools like Vocal Rider and the Artist Signature Series. For its accomplishments, in 2011 Waves received a Technical GRAMMY, and the Q10 was selected as an inductee into the TECnology Hall of Fame. Waves technologies are now used to improve sound quality in virtually every sector of the audio market, from recording, mixing, mastering and post production to broadcast, live sound, and consumer electronics. Waves has over 15 years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and popular video games worldwide. Waves offers computer software solutions, as well as hardware-plus-software solutions, for the professional and broadcast markets. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Sony, Sanyo, JVC, Toshiba, and many others. For more information, visit the Waves web site at http://www.waves.com.
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