WAVES

PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

WAVES VIRTUAL STOCK SOFTWARE DISTRIBUTION (VSSD) SYSTEM ENHANCES TC ELECTRONIC PRODUCT AVAILABILITY

— TC Electronic products are now always in-stock at authorized U.S. retailers —

— Waves’ VSSD System provides manufacturers and dealers alike with an efficient, cost-effective ordering and stocking system —

TEL AVIV, ISRAEL, January 19, 2010 — Waves Audio announces that leading software manufacturer TC Electronic will join Waves’ pioneering Virtual Stock Software Distribution (VSSD) fulfillment program, as an alternative means of product distribution. Now, end users will always have access to the complete range of TC Electronic products from their favorite authorized TC Electronic U.S. dealer, and the dealer will never be out-of-stock. Additionally, using VSSD, authorized U.S. M.I. and Professional Audio dealers can sell software products while eliminating inventory management and unnecessary stocking costs.

After customers purchase a TC Electronic product, the dealer will enter the order number and instantly receive unique serial numbers for the product purchased. These numbers unlock the copy-protected software, which is available for download at the customer’s convenience. “Joining Waves VSSD marks another huge step forward for us,” said Anders Fauerskov, CEO, TC Group. “In practice, it will mean that TC Electronic can offer a unique sales service to dealers and individual customers alike. We are very excited and happy to be joining the Waves VSSD.“

About Waves VSSD
Waves Audio developed its Virtual Stock Software Distribution System (VSSD) to provide dealers with an efficient, cost-effective ordering and stocking system, while offering end-users convenient digital music solutions. Waves launched VSSD in 2004 as a way for MI and Professional Audio dealers to sell software product while eliminating inventory management and unnecessary stocking costs. VSSD allows dealers to go online, enter a customer’s order into the system, and instantly receive unique serial numbers to unlock the customer’s copy-protected software, which is downloaded by the user. This “virtual stock” eliminates dealer inventory costs, while providing customers with the products they need.

About TC Electronic
TC Electronic was founded in 1976 with the objective of developing, manufacturing and marketing first class audio products that provide lasting user value for audio professionals. TC Electronic continues to be very focused on new technologies and products with approximately 40 R&D staff. Today the company leads the way in many areas of pro audio and produces a large range of computer recording products, audio interfaces and Pro Tools HD plug-ins plus the highly-regarded PowerCore platform. Together these products satisfy the most demanding users, from desktop producers right up to professional mastering houses and international film composers.

For more information, please visit www.waves.com and www.tcelectronic.com.

...ends 379 words

About Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets. Waves has over 15 years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and popular video games worldwide. Waves offers computer software solutions as well as hardware plus software solutions for the professional and broadcast markets. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Sony, Sanyo, JVC, Toshiba, and many others. For more information, visit the Waves web site at http://www.waves.com.

All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.