AUDIO INTRODUCES YOURWAVES
Waves store offers maximum flexibility for custom plug-in combinations
and upgradeability —
AVIV, ISRAEL, February 10, 2010 — Waves
Audio, a leading provider of digital signal processing solutions,
unveils YourWaves, an interactive online Waves store offering
three exciting new ways for users to get the Waves plug-ins of
their choice, from different Waves bundles. At register.waves.com/yourwaves,
users can sign up for “Artist Choice,” “Quick
Choice” or “Custom Choice,” each providing different
approaches and plug-in options for the user.
Choice” is ideal for users who are curious as to which plug-ins
are employed on favorite recordings and by top award-winning engineers.
With YourWaves Artist Choice, audio heavyweights Andrew Scheps,
Gil Norton, Thom Russo, Ross Hogarth and Scott Martin Gershin
have each hand-picked a selection of the Waves plug-ins they cannot
live (or work) without, giving consumers access to these masters’
signature sounds. More artists will be added to the YourWaves
Artist Choice roster in the future.
Choice” lets users choose any five plug-ins from selected
groups to get the most cost-effective and specific combination.
Also, if a user only has a certain budget, Quick Choice can build
the perfect plug-in package to fit that user’s desired applications.
Choice” offers, for the very first time, the option to compile
personalized collections of Waves plug-ins, and tailor their selections
to precisely suit their production needs – the exact plug-ins
they want; no more, no less.
plug-ins purchased at the YourWaves store are registered in buyers’
accounts separately, and each has its own serial number, giving
purchasers maximum upgrade flexibility. Although YourWaves gives
buyers access to plug-ins from different bundles, by registering
each YourWaves plug-in separately, users can later decide which
of the plug-ins they want to upgrade, and when they do, all upgrade
options are open to them. For instance, if a user bought three
plug-ins from YourWaves: V-Comp, L2 and CLA-2A, then he or she
would then have upgrade options including the Masters bundle for
the L2, the V-Series for the V-Comp and the CLA Classic Compressors
for the CLA-2A, rather than the limited option of a full Mercury
upgrade. Also, the Waves Update Plan is calculated for each plug-in,
and users decide which plug-ins to renew Waves Update Plan coverage
for, and when.
wanted to offer consumers a customized way to develop combinations
of Waves plug-ins based on their own particular needs,”
stated Gilad Keren, CEO, Waves Ltd. “Whether users are seeking
to emulate the sounds of their favorite engineers and producers,
or build a set of plug-ins from the ground up, YourWaves delivers.”
more information, please visit www.waves.com.
Waves is a leading provider of audio DSP solutions for professional,
broadcast, and consumer electronics audio markets. Waves has over
15 years of expertise in the development of psycho-acoustic signal
processing algorithms that leverage knowledge on the human perception
of hearing to radically improve perceived sound quality. Waves’
award-winning processors are utilized to improve sound quality
in the creation of hit records, major motion pictures, and popular
video games worldwide. Waves offers computer software solutions
as well as hardware plus software solutions for the professional
and broadcast markets. Under its Maxx brand, Waves offers semiconductor
and licensable algorithms for consumer electronics applications.
Waves’ Maxx technologies dramatically enhance audio performance
and are used by industry leaders such as Sony, Sanyo, JVC, Toshiba,
and many others. For more information, visit the Waves web site
other product names and trademarks are the property of their respective
owners, which are in no way associated or affiliated with Waves.